https://www.eicoff.com/drtv-blog daily 0.75 2026-03-05 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913856074-H105KJZYANDXM3VGWNIX/image-asset.jpeg Blogs and News https://www.eicoff.com/drtv-blog/2026-whatworksonctv monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/4f76fe4c-1df1-4cff-be08-64900fada88a/2026-Will-Be-a-Year-of-Proving-What-Works-1170x600.jpg Blogs and News - 2026 Will Be a Year of Proving What Works in CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/performancemetric monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/5ecdfbb8-c71a-4278-ac32-a5768e53519f/Genspark.png Blogs and News - The New Performance Metric: Curiosity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/olympicopeningcermony monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/aaadd944-940e-4852-b7f0-c7c4fbe4db5e/GettyImages-2260274879.webp Blogs and News - NBCUniversal’s Coverage Of Milan Cortina Olympics Opening Ceremony Draws 21.4 Million Viewers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/happy-25th-birthday-wikipedia monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/adfa8c7f-4188-4347-8b6f-1b3abbbb3988/Wikipedia_On_Computer_Monitor_original_1163940.jpg Blogs and News - Happy 25th Birthday, Wikipedia! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/netflix-begins-its-grand-posdcast-experiment monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/608e8436-0b2d-44fe-951b-c9c675d7038d/Screenshot+2026-01-12+at+11.31.52%E2%80%AFAM.png Blogs and News - Netflix Begins Its Grand Podcast Experiment - Make it stand out Bill Simmons, founder and chief executive officer of the Ringer. Photographer: Kyle Grillot/Bloomberg https://www.eicoff.com/drtv-blog/subscribe-to-television-news-dailynbcu-sells-out-winter-olympic-games-highest-grossing-ever monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/8aa09064-2e5e-41b6-8964-31f7f37df718/Olympic+Image.png Blogs and News - Subscribe to Television News DailyNBCU Sells Out Winter Olympic Games, 'Highest Grossing' Ever - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/nfl-boosts-broadcast-streaming-viewing-share-in-november monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/ef5ebd21-8981-40b4-b911-e97d4ada5a02/football-field.jpg Blogs and News - NFL Boosts Broadcast, Streaming Viewing Share in November - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/rethinking-q4-holiday-strategy monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/18eeb921-9a0b-40da-8992-038099cc4ffd/Holiday+CTV.png Blogs and News - Rethinking Q4 Holiday Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/recentering-creative-and-relevance monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/15945873-4dcd-48fa-b740-f943128807bc/ai-human-painting-digiday.jpg Blogs and News - Recentering creative and relevance in a precision-driven industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/ctvmeasurement monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/b714a460-bfd8-4dc3-a2cd-11b2f4299dc7/CTV+Optimzation.png Blogs and News - How CTV Measurement Can Drive Optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/streamingsports monthly 0.5 2025-09-24 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/81ccb8af-99cd-40ed-96b3-883a74625f75/CaitlinClark25.png Blogs and News - Report: Live sports should be major focus for US advertisers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/brandandperformance monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/4b3fce7a-3df4-42e5-a2cb-5a98eb5e5f4b/Chef+Choice+2.png Blogs and News - Brand OR Performance? Yes! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/ctv-retail-marketing monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/23551c79-ea6b-4119-a476-11d4b8c33bc8/Matress.png Blogs and News - How CTV is Shaping the Future of Retail Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/goatswithoutmoats monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/08044925-fe4f-449b-b5a3-a374f0fabd8b/unfocused-background-colorful-products.jpg Blogs and News - GOATS Without Moats: Brands Are Under Pressure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/castingstars monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/07916717-0cb7-4f80-a47f-b7c79c0c93d6/Famous.png Blogs and News - Casting the next big star… of your ad. - Make it stand out Keegan-Michael Key, Jeremy Allen White, Carrie Coon https://www.eicoff.com/drtv-blog/programmatic-pause-ads monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/bdf61f95-272f-4c5b-b688-95f273b8fad6/Pause+botton.jpg Blogs and News - Fubo Launches Programmatic Pause Ads on CTV, a First. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/why-creativity-needs-a-break monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/c8b34b75-2040-4b86-93db-2181ce9d922c/Wider+Tim.png Blogs and News - Why creativity needs a break. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/amazonpause monthly 0.5 2025-05-21 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/f3b1c718-ecbb-4108-9b4c-08c2bd571240/imagetemplateworking-6_yBSqW4k.jpg Blogs and News - Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/upfront2025 monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/49e2969a-5553-4f3c-bdf0-64121fb0ff5d/Upfronts.png Blogs and News - NewFronts 2025—what brands and agencies need to watch - Make it stand out NewFronts from the major platforms are underway and include LinkedIn for the first time. (Ad Age illustration/Adobe Stock and Freepik photos) https://www.eicoff.com/drtv-blog/techdata2025 monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/a6da58b9-5728-4aca-bde4-7d7bb6c5d696/tv-remote-control-hands-elderly-man.jpg Blogs and News - CES 2025: Technology & Data Driving TV Advertising's Future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/wppannouncesstabilityai monthly 0.5 2025-03-11 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/73d13a88-0dab-45b3-9619-6f18425b85da/WPP_StabilityAI_LinkedIn.jpg Blogs and News - WPP announces investment in Stability AI and new partnership to shape the future of media and entertainment production - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/super-bowl-lix-scores-597m-ad-sales monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/78384a04-89c2-47f6-8cc5-686015c3c0f5/Screenshot+2025-02-10+at+12.15.57%E2%80%AFPM.png Blogs and News - Super Bowl LIX Scores $597M Ad Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/socialmediatrends monthly 0.5 2025-01-22 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/35ef69ee-d8f9-4c0a-877f-fde23164d1ff/Social+Media+Trends.jpg Blogs and News - 5 Bold Predictions For Social Media In 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/disneyandfubo monthly 0.5 2025-01-13 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/9259e611-f050-4c8d-bb29-2b3217c68d9e/Disney+meets+Fubo.png Blogs and News - In A Surprise, Disney Enters A Definitive Agreement With Fubo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/higher-further-fast-er-ctv-will-keep-on-growing-in-2025 monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/17b947ac-8ac1-436c-b2c2-2b967dc8c3f7/CTV-rocket_streaming-growth-concept_comic2.jpg Blogs and News - Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/amazon-lays-out-its-next-50-billion-dollar-opportunity-in-advertising monthly 0.5 2024-10-21 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/ebb2c740-2583-4431-9589-02182e99ff24/billionairesclub.jpeg Blogs and News - Amazon Lays Out Its Next $50 Billion Opportunity In Advertising - Make it stand out Image source: AdExchanger https://www.eicoff.com/drtv-blog/dont-go-dark-on-advertising-during-election-session monthly 0.5 2024-09-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/98a16092-74ab-4d86-b95c-42a36d5fe361/Screenshot+2024-09-17+at+4.46.21%E2%80%AFPM.png Blogs and News - Don’t Go Dark On Advertising During Election Season, New Research Suggests - Make it stand out Image source: AdExchanger https://www.eicoff.com/drtv-blog/viewers-increasingly-tolerant-of-ads monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/33b061c4-0c7f-4cff-8e0a-ab630226598f/HubResearch-TV-Viewers-Saving-Money-v-Avoiding-Ads-Aug2024.png Blogs and News - Viewers Increasingly Tolerant of Ads; Streaming Video Experience Seen More Positively Than Others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/inside-the-international-olympic-committees-marketing-playbook-for-paris-2024 monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/b71de696-24df-4bec-86e6-36dded9d6ada/Social+Media+in+the+Olympics.png Blogs and News - Inside the International Olympic Committee’s marketing playbook for Paris 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/us-political-ctv-ad-spend-projected-to-grow-by-600-this-presidential-election-cycle monthly 0.5 2024-07-03 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/42f0153a-868d-4078-b1bc-5a91a5035d77/Screenshot+2024-07-03+at+11.10.21%E2%80%AFAM.png Blogs and News - U.S. political CTV ad spend projected to grow by 600% this presidential election cycle - Make it stand out Illustration by Dave Cole / Getty / Shutterstock / The Current https://www.eicoff.com/drtv-blog/your-ideal-performance-media-partner-5-essential-qualities monthly 0.5 2024-05-01 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/ef67df41-54c7-4620-82b3-790a38b80d13/iStock-502454876+%282%29.jpg Blogs and News - Got the Right Performance Media Partner? 5 Key Qualities to Check. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/dove-is-anti-ai-in-new-campaign monthly 0.5 2024-04-11 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/fca39486-02b4-4b35-90d8-36a3c8263f6f/Screenshot+2024-04-11+at+3.18.41+PM.png Blogs and News - Dove Is Anti-AI in New Campaign - Make it stand out Image credit: Dove https://www.eicoff.com/drtv-blog/disney-sales-team-cleans-up-on-march-madness-ad-market monthly 0.5 2024-03-21 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/62abcd89-d0b0-4062-90a8-c904e68349db/Screenshot+2024-03-21+at+2.48.01+PM.png Blogs and News - Disney Sales Team Cleans Up on March Madness Ad Market - Make it stand out Image source: Sportico/Getty https://www.eicoff.com/drtv-blog/seriously-humor-works monthly 0.5 2024-03-19 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/48ef7807-cfb3-46d9-82ba-e6f8d15c927e/iStock-1125419927.jpg Blogs and News - Seriously. Humor Works. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/the-2024-political-cycles-impact-on-tv-advertising monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/24ce86a6-1f37-465f-b632-2466d3efa653/iStock-1128625181.jpg Blogs and News - The 2024 Political Cycle’s Impact on TV Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/a-data-scientists-view-of-the-apple-vision-pro monthly 0.5 2024-02-20 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/bb94a7f3-7e70-4aa0-8350-65f1814d02e1/Screenshot+2024-02-16+at+1.10.46+PM.png Blogs and News - A Data Scientist’s View of the Apple Vision Pro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/8598ee63-7cc6-4be3-bb2d-2abb733f87de/Image+%281%29%5B77%5Db.jpeg Blogs and News - A Data Scientist’s View of the Apple Vision Pro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/retailmediabooms monthly 0.5 2024-02-16 https://www.eicoff.com/drtv-blog/new-sports-streamer-will-change-tv-as-we-know-it monthly 0.5 2024-02-16 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/948de59a-0eb8-4061-82df-536aedc06b8f/Screenshot+2024-02-08+at+1.27.32+PM.png Blogs and News - New sports streamer will change TV as we know it — and may start an industry fight. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/7-million-for-30-seconds monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/43cdac19-b2b9-4e98-ab04-e246512388d3/06Superbowl-Ads-ltjp-superJumbo.jpg Blogs and News - $7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It. - Make it stand out Source: The New York Times https://www.eicoff.com/drtv-blog/amazon-is-about-to-eat-the-tv-universe monthly 0.5 2024-01-17 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/b1454b4e-1a07-41aa-a4b1-f932223e1365/Screenshot+2024-01-17+at+1.51.04+PM.png Blogs and News - Amazon Is About to Eat the TV Universe - Make it stand out Image credit: Hollywood Reporter https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/95730f1c-549d-494b-8545-151dc65793ae/Screenshot+2024-01-17+at+1.55.58+PM.png Blogs and News - Amazon Is About to Eat the TV Universe - Make it stand out Image credit: Hollywood Reporter https://www.eicoff.com/drtv-blog/ces-netflix-touts-23-million-global-viewers-on-its-avod-tier monthly 0.5 2024-01-12 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/9b6da157-49d4-45f3-8233-95a96ba74e67/no+bg.png Blogs and News - CES: Netflix Touts 23 Million Global Viewers On Its AVOD Tier - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/eicoffs-new-chapter-delia-marshall-as-president monthly 0.5 2024-01-04 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/2417143c-ea70-43fe-ae34-f6b024feeb7c/Screenshot+2024-01-03+at+3.35.17+PM.png Blogs and News - Eicoff’s New Chapter: Delia Marshall as President - Make it stand out Delia Marshall, President at Eicoff https://www.eicoff.com/drtv-blog/the-great-rebundling-will-be-ad-supported monthly 0.5 2023-12-12 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/d56632c5-66a5-444e-90ca-64b5a99e6c2e/iStock-1307723117.jpg Blogs and News - The Great Rebundling Will Be Ad-Supported - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/we-won-gold monthly 0.5 2023-11-15 https://www.eicoff.com/drtv-blog/mastering-frequency-capping-in-streaming-is-tricky monthly 0.5 2023-11-02 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/505ac7d1-cea9-4bd3-8ccf-f9a873c8a4bd/iStock-1319130691.jpg Blogs and News - Mastering Frequency Capping In Streaming Is Tricky – But Here’s Some Advice - Make it stand out image source: iStock https://www.eicoff.com/drtv-blog/innovid-is-riding-the-waves-of-ad-tech-consolidation monthly 0.5 2023-10-17 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/8c316168-dbca-4cf3-ba72-3454a464925b/Screenshot+2023-10-17+at+10.25.55+AM.png Blogs and News - Innovid Is Riding The Waves Of Ad Tech Consolidation With An Eye On CTV Measurement - Make it stand out Image credit: Innovid https://www.eicoff.com/drtv-blog/pdmi monthly 0.5 2023-10-05 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/b299da7e-dd76-4c82-9673-84bc2d3be10f/014.jpg Blogs and News - Connection, Conversion, And Currency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/strikeseffectonfalltv monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/db317052-2332-4873-91a8-ffc63826d7c3/SAG+on+Strike.png Blogs and News - Lights, Camera, Strike! The impact of WGA and SAG-AFTRA Strikes on Fall TV and Advertisers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/grow-your-brand-with-this-growing-population monthly 0.5 2023-08-30 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/8f3621e4-5886-4dba-ae57-2d55318154f8/Seniors_3.jpg Blogs and News - Grow Your Brand With This Growing Population - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/programmatic-ads-coming-soon-to-a-theater-near-you monthly 0.5 2023-08-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1e476606-4431-4055-b39a-6c4685d86774/Your+Ad+Here_3.gif Blogs and News - Programmatic Ads: Coming Soon To A Theater Near You - Next up: movie theaters. Programmatic ad buying is picking up traction in connected TV land. https://www.eicoff.com/drtv-blog/roku-rolls-out-new-ad-formats-to-reach-ad-free-viewers monthly 0.5 2023-06-22 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/98cdd57a-7725-47dc-a024-0dd72e33c839/Rokuexample.png Blogs and News - Roku Rolls Out New Ad Formats To Reach Ad-Free Viewers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/branding-and-performance-marketing-work-hand-in-hand monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/0312f92e-a7c9-4416-81a7-d1985194ebd9/Screenshot+2023-06-08+at+2.12.57+PM.png Blogs and News - Branding and Performance Marketing Work Hand-in-Hand: Wavemaker’s Sharb Farjami - Make it stand out Image credit: Beet.TV https://www.eicoff.com/drtv-blog/is-robotic-process-automation-the-end-of-society-as-we-know-it monthly 0.5 2023-06-06 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/f4d775a4-6496-49a3-8fb2-38c2d55e1b2b/iStock-1466243146.jpg Blogs and News - Is Robotic Process Automation the End of Society As We Know It? - Make it stand out Image Credit: iStock https://www.eicoff.com/drtv-blog/ocjc9zts2kshis73m2azgq0ikwubpf monthly 0.5 2023-05-30 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/3119ccf5-5283-4858-a28b-540d8153adf7/Screen+Shot+2023-05-30+at+4.10.06+PM.png Blogs and News - Two-Thirds Of Netflix Password Sharers Say They'll Pay For Own Accounts - Make it stand out Image source: MediaPost https://www.eicoff.com/drtv-blog/the-new-era-of-superior-tv monthly 0.5 2023-05-26 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/09046ce9-5ecb-4f7f-928e-d8b22661320e/iStock-1158032618.jpg Blogs and News - The New Era Of Superior TV - Make it stand out Image credit: IStock https://www.eicoff.com/drtv-blog/launching-your-brand-on-tv monthly 0.5 2023-05-24 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/36771c2b-00e5-44d3-81ec-87f3596a86f3/iStock-1219682406.jpg Blogs and News - Launching your brand on TV. Creative, media and measurement tips. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/first-free-ad-supported-television-set-readies-for-primetime monthly 0.5 2023-05-16 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/53970837-b6ae-4caf-874a-5bc93ebdd8da/5oB-I1J4-1024x576.jpg Blogs and News - First Free, Ad-Supported Television Set Readies for Primetime - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/the-ongoing-battle-for-attention monthly 0.5 2023-05-12 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/d0b2b63c-1a33-40d0-93ef-07de51820901/newfrontcollage.jpg Blogs and News - The Ongoing Battle for Attention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/roku-bolsters-2023-24-slate-with-content-from-charlie-puth-reese-witherspoon-zoe-saldaa-jessica-alba-amp-more-newfronts monthly 0.5 2023-05-05 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/cf8a7466-ed9e-4e48-aaf0-8a3e941502de/Screen+Shot+2023-05-05+at+10.16.45+AM.png Blogs and News - Roku Bolsters 2023-24 Slate With Content From Charlie Puth, Reese Witherspoon, Zoe Saldaña, Jessica Alba & More – NewFronts - Make it stand out Charlie Puth Image source: Matt Winkelmeyer/Getty Images for The Recording Academy https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1683296834527-AA56Z7727XVGPBTVQOR4/Paul+Hollywood.jpeg Blogs and News - Roku Bolsters 2023-24 Slate With Content From Charlie Puth, Reese Witherspoon, Zoe Saldaña, Jessica Alba & More – NewFronts https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1683296844475-WE9AM97A1VG70X39CB1R/Weird+Al.jpeg Blogs and News - Roku Bolsters 2023-24 Slate With Content From Charlie Puth, Reese Witherspoon, Zoe Saldaña, Jessica Alba & More – NewFronts https://www.eicoff.com/drtv-blog/google-analytics-4-and-the-future-of-media-buying monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/291b0f04-116a-4b76-9f13-c56c326bccea/MicrosoftTeams-image+%2879%29.png Blogs and News - Google Analytics 4 and the Future of Media Buying  - Make it stand out Image credit: Google https://www.eicoff.com/drtv-blog/sw8fh6sh5phnnzueyfg2cumove73lw monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/0203bf1a-04b6-4c64-8882-8f5c9ed4505b/image-asset.jpeg Blogs and News - Best Practices. DRTV Creative. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/2khce10xmy8f3ry9eex7q0g1f2x5rj monthly 0.5 2023-04-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/025a1584-6278-49eb-8720-71e0bb1562ce/Tivo.png Blogs and News - VIDEO Content discovery a top video pain point for consumers: TiVo The top ways consumers are finding out about new TV shows or movies continues to be through commercials or ads that run during other shows, and by word of mouth. (Getty Images) https://www.eicoff.com/drtv-blog/rlo08ense883hgpeeratjysm65gspk monthly 0.5 2023-04-11 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/393457f5-cdac-44ff-9611-76dd8f1a080c/Screen+Shot+2023-04-11+at+10.15.54+AM.png Blogs and News - This Nasal Spray Wants You To Feel Sexy Again - Make it stand out Source: MediaPost https://www.eicoff.com/drtv-blog/tv-landscape-cheatsheet monthly 0.5 2023-04-05 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/b8c7fd0e-57b7-41f4-93a3-b9caf350fda6/AVOD+Cover.jpg Blogs and News - TV landscape cheatsheet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/client-agencyrelationships monthly 0.5 2023-03-21 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/c7d768a9-7431-47a6-8c02-2d2ef6d373f0/New+Fist+Pound-01.png Blogs and News - Do stronger client-agency relationships produce stronger results? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/these-knees-are-standing-tall monthly 0.5 2023-03-15 https://www.eicoff.com/drtv-blog/t1fpr65wlpwpkp9hsowtjj9kfuww0b monthly 0.5 2023-03-13 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/6fdf01e6-0d68-4168-a181-7937be974c75/MicrosoftTeams-image+%2873%29.png Blogs and News - ARE TRADITIONAL TV COMMERCIALS MORE EFFECTIVE THAN MOBILE ADS? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/6344797c-0616-4be4-af87-ddc267d3f277/Screen+Shot+2023-03-13+at+12.41.19+PM.png Blogs and News - ARE TRADITIONAL TV COMMERCIALS MORE EFFECTIVE THAN MOBILE ADS? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/b2fvaxhlwwt59rdlgbpypmtxk4ewxz monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/ad807ed4-ff9f-4416-a455-66e17dd2c050/Screen+Shot+2023-03-10+at+9.00.54+AM.png Blogs and News - TV or Not TV - Make it stand out Image credit: Media Village https://www.eicoff.com/drtv-blog/tv-predictions-3years monthly 0.5 2023-03-06 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/007c7253-4e91-4e6e-b218-6c7d573810e2/Tv-in-the-future.jpg Blogs and News - TV Predictions: What Will Happen in the Next 3 Years? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/0dd11212-5df2-4127-aaee-83b3883f3bbe/Picture1.png Blogs and News - TV Predictions: What Will Happen in the Next 3 Years? - Make it stand out Credit: insiderintelligence.com https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/38fcd0e3-eaf8-4552-94b6-2a7cd0947086/Picture2.png Blogs and News - TV Predictions: What Will Happen in the Next 3 Years? - Make it stand out Credit: Nielsen https://www.eicoff.com/drtv-blog/podcast-ad-buyers-have-yet-to-see-a-slowdown-fm8as monthly 0.5 2023-03-06 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/371de823-68e6-4e3d-a642-b6986d08d703/Screen+Shot+2023-02-15+at+11.50.33+AM.png Blogs and News - Podcast ad buyers have yet to see a slowdown - Make it stand out Image credit: Ivy Liu https://www.eicoff.com/drtv-blog/a-story-to-sell monthly 0.5 2023-02-15 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/ff8c14fa-d1d9-4790-b63f-3a6fef80a1dd/Story-Selling.png Blogs and News - A Story to Sell View the full 2023 EXP Magazine here https://www.eicoff.com/drtv-blog/fpp6t6cr4n4alsgvqtfvk94i9wf08a monthly 0.5 2023-02-15 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/4393a6b7-9ee2-4976-a424-16558727c3ee/surging+areas.jpg Blogs and News - From ads in video games, retail media, and cookieless tracking — experts predict these 6 surging areas will drive ad industry M&A in 2023 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/29c618a4-bce6-4ea9-8b2f-a668c0c99a21/Performance+Marketing.jpg Blogs and News - From ads in video games, retail media, and cookieless tracking — experts predict these 6 surging areas will drive ad industry M&A in 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/c9809804-ae59-4546-869a-bd26732be200/Influencer+Marketing+Chart.jpg Blogs and News - From ads in video games, retail media, and cookieless tracking — experts predict these 6 surging areas will drive ad industry M&A in 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/the-ceo-of-the-company-behind-ai-chatbot-nbspsays-the-worst-case-scenario-for-artificial-intelligence-is-lights-out-for-all-of-us monthly 0.5 2023-01-30 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/340b8c25-fe7a-4c2e-8c05-80f74eb5aaf6/ChatGPT.jpg Blogs and News - The CEO of the company behind AI chatbot says the worst-case scenario for artificial intelligence is 'lights out for all of us' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/ai-and-the-end-of-the-copywriter monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/e8210a40-41a8-40db-916c-d2ef8f550183/iStock-121122917.jpg Blogs and News - A.I. and the End of the Copywriter? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/what-we-all-can-learn-from-brock-purdy monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/569bcda7-94d7-4788-96b0-075f8d969b07/purdy+262.png Blogs and News - What We Can Learn From Brock Purdy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/teach-your-viewers-well-1 monthly 0.5 2022-12-06 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/473a6425-1c94-4f40-a61a-37220814b3c6/Screen+Shot+2022-12-05+at+4.26.18+PM.png Blogs and News - Teach Your Viewers Well - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/roku-launches-new-sports-experience-on-home-screen monthly 0.5 2022-11-10 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/a1782c5d-32d2-4505-ad0c-089f41707410/Screen+Shot+2022-11-10+at+3.37.16+PM.png Blogs and News - Roku Launches New Sports Experience on Home Screen - Make it stand out Image credit: Roku https://www.eicoff.com/drtv-blog/listeners-go-out-of-their-way-to-make-audio-part-of-their-day-study-finds monthly 0.5 2022-11-03 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/a28d0297-d0e8-4124-8b83-df27f45283cc/Screen+Shot+2022-11-02+at+9.55.30+PM.png Blogs and News - Listeners Go Out of Their Way to Make Audio Part of Their Day, Study Finds - Make it stand out Image source: AdWeek https://www.eicoff.com/drtv-blog/eicoff-finds-new-home-for-ctv monthly 0.5 2022-10-19 https://www.eicoff.com/drtv-blog/netflix-reveals-ad-plan-price-nielsen-partnership-and-more-basic-with-ads-details monthly 0.5 2022-10-13 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/a2faaf4c-b833-4946-8cc0-d4519420b433/Screen+Shot+2022-10-13+at+4.32.35+PM.png Blogs and News - Netflix Reveals Ad Plan Price, Nielsen Partnership and More 'Basic With Ads' Details - Make it stand out Credit: Composite by Ad Age https://www.eicoff.com/drtv-blog/tv-tommiecopper monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/bff1bb2d-121d-4e84-a94d-1f60e6860ed6/Screen+Shot+2022-09-28+at+11.21.14+AM.png Blogs and News - TV Copper Cops To Using Tommie Copper For Pain Relief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/360swbjmgg076vp71hbyaahr6stgbx monthly 0.5 2022-08-24 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/236edb20-9fa5-49aa-9a71-af8be3efb668/iStock-1358032432.png Blogs and News - Staying Ahead of a Changing TV Landscape - Make it stand out Image Credit: Getty Images/iStock https://www.eicoff.com/drtv-blog/qrnmg2ukxj1ndhoq4p6a0c0zci4ftz monthly 0.5 2022-08-19 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/5614ae58-cfc3-418f-85be-b875b44c6258/Screen+Shot+2022-08-19+at+10.48.21+AM.png Blogs and News - Streaming TV Viewing Passed Cable Last Month in Industry First - Make it stand out Source: Getty Images https://www.eicoff.com/drtv-blog/z25rg0tuqq1aok0tlpeuj073v7luru monthly 0.5 2022-07-20 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/c501233a-0213-4598-94b8-b2d4499449cb/Screen+Shot+2022-07-20+at+4.51.43+PM.png Blogs and News - CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still Leads - Make it stand out Image source: MediaPost https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/236702cc-d83d-4349-88a7-b215e801882f/Screen+Shot+2022-07-20+at+4.58.59+PM.png Blogs and News - CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still Leads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/04g9kxv0dq8uphr9eupvw5noxthg9f monthly 0.5 2022-06-29 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/f46c43a8-e056-4bfb-b116-76f311005f6f/Screen+Shot+2022-06-29+at+2.59.15+PM.png Blogs and News - Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component - Make it stand out Image credit: MediaPost/Roku https://www.eicoff.com/drtv-blog/gb74dub2od2tv65ph3uhydcu8dueoy monthly 0.5 2022-06-17 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/761d7fd8-b0e4-4d4b-ba70-cfee14ffaa99/Screen+Shot+2022-06-17+at+12.36.13+PM.png Blogs and News - Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases - Make it stand out Image Credit: Walmart https://www.eicoff.com/drtv-blog/type-title-here monthly 0.5 2022-06-07 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/ff8ae241-c110-41c0-a71b-66fe44f20883/Screen+Shot+2022-06-07+at+10.58.33+AM.png Blogs and News - Study: 64% CTV viewers prefer ads over paying more - Make it stand out Image Credit: Advanced Television https://www.eicoff.com/drtv-blog/coming-soon-to-a-streaming-service-near-you-ads monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913858139-WDSVPJN7JZ1YKG7K3Y6B/image-asset.png Blogs and News - Coming soon to a streaming service near you: Ads - Make it stand out Image credit: Paul Rovere/Getty Images https://www.eicoff.com/drtv-blog/tv-shows-migrating-from-streaming-to-linear-and-vice-versa monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913860303-GHWDGZ5QNUCPL3AL1CXP/image-asset.png Blogs and News - TV Shows Migrating From Streaming To Linear And Vice Versa - Make it stand out Image Credit: HBO Max, TBS https://www.eicoff.com/drtv-blog/driving-success-with-3-unique-attributes-of-ctv monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913864165-XFRZO19WCLWNLZE29OXN/image-asset.png Blogs and News - Driving Success with 3 Unique Attributes of CTV - Make it stand out Image credit: Adobe Images https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913865320-9X2RDMS1Y6EH0A7OAKE0/image-asset.png Blogs and News - Driving Success with 3 Unique Attributes of CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913866397-ITS23Z3BGLPN2Z8XXFQV/image-asset.png Blogs and News - Driving Success with 3 Unique Attributes of CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913867669-0Q6FA27ABSSMUXLIIMXO/image-asset.png Blogs and News - Driving Success with 3 Unique Attributes of CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/imdb-tv-rebranded-as-amazon-freevee-yes-really monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913870301-28ZSEJ3XZVLM951702J1/image-asset.png Blogs and News - IMDb TV Rebranded as Amazon Freevee (Yes, Really) - Make it stand out Image Credit: Freevee https://www.eicoff.com/drtv-blog/the-direct-to-consumer-craze-is-slamming-into-reality monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913872699-8YW31NSA1JS45G717WZY/image-asset.png Blogs and News - The Direct-To-Consumer Craze Is Slamming Into Reality - Make it stand out Image Credit: Al Drago | Bloomberg | Getty Images https://www.eicoff.com/drtv-blog/avoid-the-google-toll-go-direct-to-your-consumer monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913875482-Y9FSVLTZ71ZCC721QETN/image-asset.png Blogs and News - Avoid the Google Toll – Go Direct to Your Consumer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/coinbases-strange-qr-code-super-bowl-ad-briefly-crashes-app monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913877508-O4PCBQX31ZSUCIPIH72H/image-asset.png Blogs and News - Coinbase's strange QR-code Super Bowl ad briefly crashes app - Make it stand out Credit: Coinbase https://www.eicoff.com/drtv-blog/youtube-shuts-down-original-content-group monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913879311-DSVOBHUFQ9AVZTCWNBO6/image-asset.png Blogs and News - YouTube Shuts Down Original Content Group - Make it stand out Image Credit: YouTube https://www.eicoff.com/drtv-blog/streaming-video-is-ready-for-a-shakeout-analyst-says monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913881334-6C6KJJAIIF9T1CZ5KRCS/image-asset.png Blogs and News - Streaming Video Is Ready for a Shakeout, Analyst Says - Make it stand out (Image credit: Paramount Plus) https://www.eicoff.com/drtv-blog/advertisers-rate-video-including-all-forms-of-tv-most-effective-in-achieving-goals monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913883101-FLC2NN1ZKE7UZIXAJIBF/image-asset.jpeg Blogs and News - Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/eicoff-in-the-super-bowl monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913884853-K8A2OOA5MQUGKH5J7SSA/image-asset.jpeg Blogs and News - Eicoff in the Super Bowl! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/ces-2022-the-innovations-that-stole-the-show monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913886550-HM36LW8L62LUTL0RXT2J/image-asset.jpeg Blogs and News - CES 2022: the innovations that stole the show - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/qr-codes-back-from-the-dead monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913888327-RO5MDL9Y2955KGZ5X9M1/image-asset.jpeg Blogs and News - QR Codes. Back from the dead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/top-4-streaming-platforms-total-35-billion-over-12-month-period-hulu-takes-top-spot monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913889882-XHVU2INNFO0SQ7PXLIPG/image-asset.jpeg Blogs and News - Top 4 Streaming Platforms Total $3.5 Billion Over 12-month Period, Hulu Takes Top Spot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/paramount-adds-live-channels-for-lean-back-viewing monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913892530-8WO7EXXYYXQ717D699EJ/image-asset.png Blogs and News - Paramount+ Adds Live Channels for Lean-Back Viewing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/digital-ad-spending-is-surging-but-measurement-presents-challenges monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913894171-6S1YLX2AWXN7EGX42R1G/image-asset.jpeg Blogs and News - Digital ad spending is surging, but measuring ad performance presents challenges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913895037-RF0Z0I944WZ7WXQLT1MD/image-asset.png Blogs and News - Digital ad spending is surging, but measuring ad performance presents challenges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/listen-up monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913897067-KLCTV8IPOEC5548V84V3/image-asset.jpeg Blogs and News - Listen up. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/stockholders-or-stakeholders monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913898884-DOPO62GNWNKKD4XXUNRQ/image-asset.jpeg Blogs and News - Stockholders or Stakeholders? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/this-darkly-humorous-life-insurance-ad-has-the-best-legal-disclaimer-in-ad-history monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913900767-X781YLEWFF8DUY71UMTR/image-asset.png Blogs and News - This Darkly Humorous Life Insurance Ad Has the Best Legal Disclaimer in Ad History - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/speaker-series-podcasts monthly 0.5 2022-05-25 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913902688-X0W6JEUK0DX7T74ORG7P/image-asset.png Blogs and News - EICOFF SPEAKER SERIES: PODCASTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/peak-selling-and-the-pandemic monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913904766-JI0U4TU3IJ09F9ZX2AAS/image-asset.png Blogs and News - Peak selling and the pandemic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/growth-by-automation monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913906365-Q7MH71568B6GUHP2UWKR/image-asset.jpeg Blogs and News - Grow Your Response Business Strategically – By Automating Better - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/marketers-use-surveys-to-measure-track-and-optimize-previously-hard-to-track-channels monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913908114-TW1I6ZVYF9S3RNTV53TZ/image-asset.jpeg Blogs and News - Marketers Use Surveys to Measure, Track, and Optimize Previously Hard-to-track Channels - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/why-does-amazon-want-a-branded-tv monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913909531-3TXC9MLQ2XC7JRWHL34A/image-asset.jpeg Blogs and News - Why does Amazon want a branded TV? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/vizio-wraps-strongest-upfront monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913911836-OU8N0ITMND4F91KZIN2I/image-asset.png Blogs and News - Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/fandangos-vudu-signs-with-roku-becomes-movie-tv-ecommerce-store monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913913637-GQ06JIC4XRK75HD8GFBN/image-asset.jpeg Blogs and News - Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/netflix-fancies-future-business-with-video-games monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913915545-HKF0SV3O6DZF5XDHWE8Q/image-asset.png Blogs and News - Netflix Fancies Future Business With Video Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/cable-giants-enlist-dish-vizio-to-fix-addressable-logjam monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913917724-ZAEH9EJDYFP7S1YU58RX/image-asset.png Blogs and News - Cable Giants Enlist Dish, Vizio To Fix Addressable Logjam - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/driving-app-downloads-with-tv monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913919507-JH4YFX3MQRK8ECBBQ2OI/image-asset.jpeg Blogs and News - 3 Keys To Boosting App Acquisition with TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/getting-creative-with-ctv monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913921303-6BRAB9PCAN4YFJK9Y1JU/image-asset.jpeg Blogs and News - Getting Creative with CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913922213-9XJU458O4FAKCC3UY1OH/image-asset.jpeg Blogs and News - Getting Creative with CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913923261-BNL15B2STCGZ9H2NZ4BE/image-asset.jpeg Blogs and News - Getting Creative with CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913924278-24CO9XHFP7T8PX6FV7C9/image-asset.jpeg Blogs and News - Getting Creative with CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/univisions-upfront-story-building-on-its-continued-transformation monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913925913-P7ARBFP7YHJEXW4133AO/image-asset.jpeg Blogs and News - Univision’s Upfront Story: ‘Building on its Continued Transformation’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/hbo-maxs-ad-supported-tier-will-debut-in-early-june-at-999-a-month monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913928333-90MQTBY2H8IR7CUL4O6I/image-asset.png Blogs and News - HBO Max’s Ad-Supported Tier Will Debut in Early June at $9.99 a Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eicoff.com/drtv-blog/presented-by-tubi-nbcuniversal-unveils-new-peacock-ad-format-spotlight-as-platform-inventory-opens-up monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913931292-5DR5B1A7S4F7QFUS2IZ1/image-asset.png Blogs and News - Presented By Tubi NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up https://www.eicoff.com/drtv-blog/data-in-the-creative-process-yes-please monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652913933588-HZMVCL57HYI3J290IRLI/image-asset.jpeg Blogs and News - Data in the creative process? 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Eicoff at the DMA &Then Conference https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914470163-CCPDE6TMZFG1F4XF8Z9B/Screen+Shot+2018-10-11+at+12.12.49+PM.png Blogs and News - Eicoff at the DMA &Then Conference https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914471546-GE8W3OW1RT220B5SKBI5/speaking.jpg Blogs and News - Eicoff at the DMA &Then Conference https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914473185-LK1FG5KPA6OCG907XIVV/%26then2.JPG Blogs and News - Eicoff at the DMA &Then Conference https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914474811-TZ4UEX5RD9ZHYKPV9OU9/panel+sign.JPG Blogs and News - Eicoff at the DMA &Then Conference https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914476577-DTCJQPWOFCVX4EEFDN2A/exhibit.JPG Blogs and News - Eicoff at the DMA &Then Conference https://www.eicoff.com/drtv-blog/capture-tv-demand-through-search monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914478928-IN6C6DEP8K82E6V50OBB/image-asset.jpeg Blogs and News - 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Next will see that moving ads from TV to digital is never seamless https://www.eicoff.com/drtv-blog/innovid-rolls-out-interactive-ad-tool-for-ott monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914488920-9WN70YNLHI7S44W527G3/image-asset.jpeg Blogs and News - Innovid Rolls Out Interactive Ad Tool For OTT https://www.eicoff.com/drtv-blog/heres-why-siriusxm-is-purchasing-pandora-for-35-billion monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914490992-F6CRI2J2TW9KG2YSRLM1/image-asset.png Blogs and News - Here's why SiriusXM is purchasing Pandora for $3.5 billion https://www.eicoff.com/drtv-blog/facebook-launches-watch-video-streaming-platform-globally monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914493157-MXPLK93NII2CSINMIU7I/image-asset.png Blogs and News - Facebook launches Watch video-streaming platform globally https://www.eicoff.com/drtv-blog/converting-digital-demand monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914494922-98W4KV9F5J7YHE6AW5AG/image-asset.jpeg Blogs and News - Converting The Digital Demand Driven By TV https://www.eicoff.com/drtv-blog/amazon-plans-new-video-app-latest-step-into-tv-ad-market monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914496809-5QUT5JCYH96B26QO8BPW/image-asset.png Blogs and News - Amazon Plans New Video App, Latest Step Into TV Ad Market https://www.eicoff.com/drtv-blog/google-created-a-fake-pizza-brand-to-test-out-creative-strategies-for-youtube-ads monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914499096-84L3DYCKPFITLZS90JLA/image-asset.png Blogs and News - Google created a fake pizza brand to test out creative strategies for Youtube ads https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914500007-CDNQ995QO96TFKGOPAAV/image-asset.png Blogs and News - Google created a fake pizza brand to test out creative strategies for Youtube ads https://www.eicoff.com/drtv-blog/the-spark-experience monthly 0.5 2022-05-18 https://www.eicoff.com/drtv-blog/when-linear-tv-and-digital-collide-the-rise-of-the-virtual-mvpd monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914504111-QDKQ6SR30DLZ4EY7CI63/image-asset.png Blogs and News - 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TV Isn’t Dying—Subscriptions Are Changing From Cable to Broadband Instead https://www.eicoff.com/drtv-blog/data-inspired-creative monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914513214-BHPJO0M256649XBH0DB9/image-asset.jpeg Blogs and News - Data-inspired creative is here to stay https://www.eicoff.com/drtv-blog/vod-tv-ads-enjoy-steady-growth monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914515889-S0SQ452ML2HUBFW6E1TF/image-asset.png Blogs and News - VOD TV Ads Enjoy Steady Growth https://www.eicoff.com/drtv-blog/walmart-mulls-video-streaming-service-to-rival-netflix-amazon-report monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914518258-IIQDMGG2RFLOVLYESA5S/image-asset.png Blogs and News - Walmart mulls video streaming service to rival Netflix, Amazon: report https://www.eicoff.com/drtv-blog/how-brands-are-using-instagrams-new-long-form-video-feature-igtv monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914520491-VT0KIZUMO4MRFUCOOKC8/image-asset.png Blogs and News - 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YouTube will begin selling ads in live TV service https://www.eicoff.com/drtv-blog/twitters-comeback-fueled-by-video-focus-and-international-growth monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914570198-NOYV5KXX4KM2B2U6ZKF0/image-asset.png Blogs and News - Twitter’s comeback fueled by video focus and international growth https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914571204-XV6K06QHSVYAL817VTV3/image-asset.png Blogs and News - Twitter’s comeback fueled by video focus and international growth https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914572096-B8ULRX0LAL8ES0QAIW37/image-asset.png Blogs and News - Twitter’s comeback fueled by video focus and international growth https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914572935-T551QZ9OKW4I4AGAU773/image-asset.png Blogs and News - Twitter’s comeback fueled by video focus and international growth https://www.eicoff.com/drtv-blog/facebook-to-show-pre-roll-video-ads-in-more-places monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914575201-N3W7ND1CY5XAWDKFBJA0/image-asset.png Blogs and News - 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A Duel for the Chicago Food Depository https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914761607-ZFFPEJ8BNTT3XX3WIVKV/Dip_6.jpg Blogs and News - A Duel for the Chicago Food Depository https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914762958-QR6IHK2YAYOQNK4JF5YZ/Dips4.jpg Blogs and News - A Duel for the Chicago Food Depository https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914764530-18EK7CBJX71G9DRR73FW/Dip_5.jpg Blogs and News - A Duel for the Chicago Food Depository https://www.eicoff.com/drtv-blog/4-reasons-the-death-of-agency-culture-a-vital-differentiator-is-near monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914767573-XM5TU7FIHFIRLFAWIF35/image-asset.png Blogs and News - 4 Reasons the Death of Agency Culture, a Vital Differentiator, Is Near https://www.eicoff.com/drtv-blog/another-home-run-media-day monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652914770283-L89PO43GSR9WMAP9NIW4/2017_09_14_03901.JPG Blogs and News - 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Photo: Adam Taylor/A&E https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652920920105-CPGD3O5FJ3XGO6UFUH73/image-asset.jpeg Blogs and News - Television-Ad Spending Shows Signs of Revival https://images.squarespace-cdn.com/content/v1/62018fea9ed08559f02273ee/1652920921191-QZB3N7F4OPKS8S5NX23B/image-asset.jpeg Blogs and News - Television-Ad Spending Shows Signs of Revival A scene from A&E’s ‘Duck Dynasty.’ A&E is among the cable networks that have suffered a double-digit decline in prime-time viewership.] A scene from A&E’s ‘Duck Dynasty.’ A&E is among the cable networks that have suffered a double-digit decline in prime-time viewership. 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