The Evolution of TV Targeting

Addressable, Programmatic and Connected TV: the way to your customer's heart.

Television, once the most mass of the mass media, has become a tool for precision targeting. Addressable TV gets your message in front of the right people at the right time, on a household level. Programmatic platforms find your audience using precision data targeting. Connected TV with cross-screen and IP matching opportunities provide new ways to reach your audience across all the screens in their life.

At Eicoff, we can apply learnings and discipline built through other channels, like email or direct mail, to broadcast. With these data-driven, targeted platforms, we deliver against our clients' goals, from reach extension to incremental sales.

Television keeps evolving. And we keep innovating along with it.

To learn more, contact Bill McCabe, President/CEO Bill McCabe at 312-527-7183 or click here.

 Built to apply real world logic to the endless onslaught of information.  Smart data trumps big data. Every time.   Is your TV working? Read   here .      

Built to apply real world logic to
the endless onslaught of information. 
Smart data trumps big data.
Every time.

Is your TV working? Read here.

 

 

 Identifying the most efficient way to deliver a compelling message to the most receptive audience. Offline, online - wherever anyone consumes video.  What's current in media? Read  here .

Identifying the most efficient way to
deliver a compelling message to the
most receptive audience. Offline,
online - wherever anyone
consumes video.

What's current in media? Read here.

 TV and Video content that builds brands while generating response.  See our work  here .

TV and Video content that builds brands while generating response.

See our work here.