The Evolution of TV Targeting
Addressable, Programmatic and Connected TV: the way to your customer's heart.
Television, once the most mass of the mass media, has become a tool for precision targeting. Addressable TV gets your message in front of the right people at the right time, on a household level. Programmatic platforms find your audience using precision data targeting. Connected TV with cross-screen and IP matching opportunities provide new ways to reach your audience across all the screens in their life.
At Eicoff, we can apply learnings and discipline built through other channels, like email or direct mail, to broadcast. With these data-driven, targeted platforms, we deliver against our clients' goals, from reach extension to incremental sales.
Television keeps evolving. And we keep innovating along with it.