Attribution Isn't An Option
If you're not accurately measuring TV's lift on other channels, you're not getting the most out of your TV investment.
More advertising dollars are spent on broadcast television than all digital channels combined. At the same time, 3 out of every 4 TV viewers are watching with a smartphone or tablet in their hand. Customers today aren't just responding with a phone call, they're going online to fill out lead forms, and make purchases. Yet TV rarely gets the credit it deserves.
At Eicoff, we understand television better than anyone - its impact on digital, on search, on ecommerce sales. With our proprietary attribution algorithm, we can help you understand how TV is driving sales on your website, as well as what stations, creatives, and dayparts you should be investing in. And it's all fully integrated into our EiQ platform - a single cloud-based reporting solution.
Attribution shouldn't feel like rocket science. Our team of analysts will explain the full measure of what your advertising dollars are doing, in common-sense terms, not jargon. It's one way we help you get the most out of your TV investment.