The guts to
be direct.

It’s a world of concrete answers – hard numbers, measurable data, undeniable results. Strong brands flourish, new innovations gain traction, and weak ideas are exposed. You need a partner with focus, experience, and the confidence to be candid. Direct Response Television is not for the faint of heart.

Work with Eicoff. Television and Video that drive immediate, measurable results are all we do. Traditional DRTV, Retail/Trade Support TV, Hybrid DRTV (the best of both worlds) and Digital DRTV. With over 50 years in the business, we know how to generate response. If you think DRTV might be just what your business needs, go with the strategic discipline, media expertise and creative insight it takes to succeed. Call us today. Let’s talk about whether DRTV is right for your business.

Some of our clients:

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Eicoff Spotlight »

“When women have issues with dry skin, they do a lot of research,” says Terry O’Sullivan, Sr VP | Group Creative Director. “This spot capitalizes on that insight.” The 30-second spot is beautifully shot, but still delivers a strong efficacy message. According to Alissa Hsu Lynch, VP & General Manager, Valeant Pharmaceuticals, “CeraVe is high-efficacy skin care, but ultimately it’s all about looking and feeling your best. Our new spot deftly captures both the rational and emotional aspects of the brand.”

DRTV Headlines