Immediately measurable RESULTS DRIVEN Instantly accountable
Strategically sound ENHANCES BRANDS Truly integrated
Founded 1959 DRTV PIONEER AND LEADER Largest dedicated DRTV agency
Innovative thinking UNRIVALED SUCCESS True collaboration
Emerging businesses LONG-TERM RELATIONSHIPS Fortune 500 companies
TELEVISION THAT GENERATES IMMEDIATE RESULTS AND ENHANCES BRANDS
A. Eicoff & Company is a specialist in all things Direct Response Television (DRTV). We are the largest DRTV agency in the country. We have established many of DRTV industry’s best-practices. We create effective DRTV campaigns for our clients, using a combination of strategic planning, hard-selling creative, highly discounted television media and a strong focus on ROI.
Our DRTV programs are highly tracked and deliver immediate, measurable results. We make DRTV as cost effective as possible for our clients.
Alvin Eicoff founded our agency and created the direct response television (DRTV) industry. He coined the phrase “or your money back.” Alvin was cited by Advertising Age as one of the 50 most influential people in the history of television. His work in DRTV helped Alvin become elected to the Direct Marketing Hall of Fame. Additionally, our current President, Ron Bliwas, was also elected to the DMA hall of fame.
Low cost TV media and creative that sells create a strong formula for DRTV success with Eicoff. We also have experience utilizing DRTV to drive retail sales.
