The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.
In recent years, the health and wellness category has exploded.
We're excited to announce that Eicoff's Bill McCabe will be joining in and speaking at the 2017 &Then DMA event. This year's conference focuses on the mastery of data and marketing. It takes place October 8th to 10th in the wonderful city of New Orleans. And it features some of the top names in marketing today. The event offers a terrific way to learn best practices, gain real-life insights and meet with like-minded people.
If you're interested in attending, click here. Or if you plan on being there and would like to grab a beignet, a cup of Cafe Du Monde coffee or some good ole gumbo with Bill McCabe, reach out to him at: firstname.lastname@example.org or 312.560.4420.
Here's a look at the panel on which Bill, Erik Mason and Joe Wall, will be speaking. It's one of the many interesting topics that you'll find at this year's event.
Here at Eicoff, we believe in common sense. It can reduce complex issues to simple truisms.
We're days away from the beginning of a new television season, and I sense that we are entering a new frontier of this medium's existence.
This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality,
For everyone who has ever watched TV, the above words undoubtedly have been uttered – in your own head or out loud – after viewing a commercial that made little or no sense.
This year’s upfront market ended up being far healthier across the board than many had anticipated.
There's a great migration happening among the citizens of YouTube, and it's not in the direction one might assume.
Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube.
Disney on Tuesday said it will be pulling its movies from Netflix and will launch a Disney streaming service of its own in 2019.
From IBM’s souped-up supercomputer Watson to Google’s tricked-out, self-driving cars, marketers are navigating a new wave of tech services...