Every now and then I see a news item that makes me chuckle and think of Al Eicoff. Today's news of the NFL changing it's in-game commercial structure is just one more example.
Programmatic provider DataXu ran a TV campaign with DWA Media, a global media and marketing agency that combined digital and programmatic TV.
Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors’ television advertisements run
Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness
You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving.
In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media.
The world's largest social network will release a standalone app for televisions soon, the company announced on Tuesday.
Thank you to Northern Illinois University's Department of Marketing and specifically Assistant Professor Mya Groza and her Sports Marketing Class
For so many things, we live in an either-or world. When it comes to pets, we’re either dog or cat people.