Podcast Popularity Opens Important Door For Radio

Podcast Popularity Opens Important Door For Radio

As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium. 

Answer It! Your Best Customer Is On The Line

Answer It! Your Best Customer Is On The Line

According to a Forrester Consulting study to examine how customers who initiate an inbound call during the customer journey perform against those who do not, found that the phone customer converts faster, spends more, and churns less. 

Debunking Myths: Don't Count Out Traditional Advertising Channels; Embrace Them

Debunking Myths: Don't Count Out Traditional Advertising Channels; Embrace Them

To digital media marketing proponents, it sounds like a sacrilegious statement, but it's true — and a significant amount of online media marketing can be a colossal waste of money. 

DMA Conference 2017

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We're excited to announce that Eicoff's Bill McCabe will be joining in and speaking at the 2017 &Then DMA event. This year's conference focuses on the mastery of data and marketing. It takes place October 8th to 10th in the wonderful city of New Orleans. And it features some of the top names in marketing today. The event offers a terrific way to learn best practices, gain real-life insights and meet with like-minded people.

If you're interested in attending, click here. Or if you plan on being there and would like to grab a beignet, a cup of Cafe Du Monde coffee or some good ole gumbo with Bill McCabe, reach out to him at: bill.mccabe@eicoff.com or 312.560.4420.

Here's a look at the panel on which Bill, Erik Mason and Joe Wall, will be speaking. It's one of the many interesting topics that you'll find at this year's event.