Twitter's First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

While the New York Jets-Buffalo Bills matchup was also the first of 10 Thursday Night Football games that to be livestreamed on Twitter this season, the game had an average digital audience of 314,000 per minute

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.

Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users

Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them.