Snap Inc.’s ambitious effort to create television-like content has old and new media companies alike clamoring to learn how to produce shows for Snapchat’s lucrative young audience.
Despite claims that brand loyalty is dead among millennials, new research from Accenture, which explored the loyalty relationships
Despite some small declines, national TV networks still have a dominating reach among all U.S. consumers, especially compared to digital media.
TV advertising is changing along with technology, which is giving everyone plenty of new terms with which to enlighten or obfuscate.
For some 15 years, marketers have been subjected to constant reports that commercial TV will soon 'die'. T
Facebook Inc. continues to sweep digital advertising, alongside rival Google, despite unrest among marketers about how their advertising is handled.
Marketing pioneer and businessman John Wanamaker once famously said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
It was like a nightmare crossover between Gossip Girl and Black Mirror. Socialites, models, and celebrities, promised extravagant beachside benders,
The broadcast upfronts are now less than a week away, which means that those networks are approaching the finish line when it comes to setting next season’s lineups
A whole lot about television has changed. Definition, delivery, content. But when it comes to creating Direct Response Television advertising, the Song Remains The Same
YuMe, a provider of digital video brand advertising, has released a report measuring ad attention by comparing the actual time a viewer’s e
Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors.
In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time,
Shelly Palmer wrote an ominous-sounding column this week predicting that "TV May Actually Die Soon,"
Ecommerce upstarts won plenty of attention on Tuesday as PetSmart agreed to acquire online pet supplies retailer Chewy.