There's a great migration happening among the citizens of YouTube, and it's not in the direction one might assume.
Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube.
Disney on Tuesday said it will be pulling its movies from Netflix and will launch a Disney streaming service of its own in 2019.
From IBM’s souped-up supercomputer Watson to Google’s tricked-out, self-driving cars, marketers are navigating a new wave of tech services...
The OTT television landscape is now a full-blown dominant force in the video viewing environment according to a new report from FreeWheel,
People aren’t watching TV like they used to, and Nielsen is working on ways to provide its clients, both advertisers and traditional TV networks, the most accurate view
Coca-Cola has decided to eliminate the position of CMO in its organization.
With consumer behavior changing, new technology, and new entrants in the TV industry, it’s more difficult now than ever before to define the term “TV.”
In digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives rather than focusing on sales goals.
While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate.
According to a Yes Lifecycle Marketing survey of more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers over the last decade, marketers have adapted to the boom of technology
Given the barrage of streaming video services—Hulu, Netflix, Amazon, SlingTV and many more--it’s remarkable that there are still some people who’ve never watched live streaming video.
Blah blah bu-blah-blah content, blah blah content blah content. Content! Bu-blah blah bu-blah content.It's hard to get through an advertising meeting without the word content being uttered, at least a few times.
Fifteen months after the Facebook-owned platform raised the maximum length on a video from 15 seconds to one minute, video has become a central area of focus for publishers there,