Traditional TV media companies need to get into over-the-top TV advertising revenues. The reason is economic.
As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements.
What makes some people love Mondays and others dread them?
Media companies that post longer videos to social platforms like Facebook see significantly more engagement
What is the biggest digital platform around? Looks like TV to me.
Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.
Every marketer knows that TV Advertising has an impact on other channels. It shapes your SEO...
Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service’s refusal to share ratings data for its content.
Amazon plans to include more advertising opportunities on its video content in an effort to compete with YouTube, according to a report from CNBC.
Watching TV used to be a one-way relationship. Big studios would create content, sell it to one network and program it to air at one time, once a week.
Featuring a highly-competitive lineup of flavor profiles, the 2017 Eicoff Dip Duel was one for the record and recipe books.
What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper.
The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of music videos on T
The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.