Here are a few questions to consider as you set upon this marketing challenge:
Tthe 2nd Annual Eicoff Chili Cook-Off served up another giant bowl of success.
Philipp Schindler was Google's ad chief for years, but few would know it.
Notable news on both the programmatic and traditional local TV fronts emerged from the other big media event held in New York, the Television Bureau of Advertising’s Forward Conference
Here's a recent article that delves into how these two worlds continue to merge together instead of moving apart.
The television advertising business is “at long last” beginning to see some of the change that’s been anticipated for so long.
The new fall TV season is upon us and if upfronts were any indication, this year’s line-up will feature more than just the usual array of short-lived flops and returning faves.
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted
Pre-new media, the definition of a “publisher working” was primarily defined by how many people consumed the content a publisher produced in any media, and the depth of this consumption.
When you sit down to watch Mr. Robot on Amazon Prime, does it matter if the 30- or 60-second message you have to watch first is an ad or an Amazon Prime Video promo?
YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.
When hearing the words “summer smash hit,” we typically think about an action movie that packed theaters nationwide or a catchy pop single that blew up the radio
While the New York Jets-Buffalo Bills matchup was also the first of 10 Thursday Night Football games that to be livestreamed on Twitter this season, the game had an average digital audience of 314,000 per minute
Adobe on Tuesday will roll out a new approach to the concept of dynamic ad insertions.
The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.