Watching TV used to be a one-way relationship. Big studios would create content, sell it to one network and program it to air at one time, once a week.
Featuring a highly-competitive lineup of flavor profiles, the 2017 Eicoff Dip Duel was one for the record and recipe books.
What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper.
The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of music videos on T
The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.
In recent years, the health and wellness category has exploded.
We're excited to announce that Eicoff's Bill McCabe will be joining in and speaking at the 2017 &Then DMA event. This year's conference focuses on the mastery of data and marketing. It takes place October 8th to 10th in the wonderful city of New Orleans. And it features some of the top names in marketing today. The event offers a terrific way to learn best practices, gain real-life insights and meet with like-minded people.
If you're interested in attending, click here. Or if you plan on being there and would like to grab a beignet, a cup of Cafe Du Monde coffee or some good ole gumbo with Bill McCabe, reach out to him at: firstname.lastname@example.org or 312.560.4420.
Here's a look at the panel on which Bill, Erik Mason and Joe Wall, will be speaking. It's one of the many interesting topics that you'll find at this year's event.
Here at Eicoff, we believe in common sense. It can reduce complex issues to simple truisms.
We're days away from the beginning of a new television season, and I sense that we are entering a new frontier of this medium's existence.
This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality,