When hearing the words “summer smash hit,” we typically think about an action movie that packed theaters nationwide or a catchy pop single that blew up the radio
While the New York Jets-Buffalo Bills matchup was also the first of 10 Thursday Night Football games that to be livestreamed on Twitter this season, the game had an average digital audience of 314,000 per minute
Adobe on Tuesday will roll out a new approach to the concept of dynamic ad insertions.
The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.
The current state of the media universe presents a bounty of boundless choice to today’s consumer.
Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them.
This headline may be fiction today, but it’s reality tomorrow. Sooner than most people think, commercials will be an integral part of streaming services.
Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.
With both Facebook and YouTube aggressively dialing up their 360-degree video efforts in recent months, the immersive video format has emerged as the latest frontier
To capitalize on the enormous potential of advertising in a digital universe, we really need to think about digital differently.
Alison Lohse, Co-founder and COO at Conversion Logic introduces marketers to the newest jargon in the Martech world - UMIA, or unified marketing impact analytics and whether it really benefits the marketing performance measurement
Eicoff is thrilled to announce our renewed partnership with K12, Inc.