Dove just released a new campaign where it vows against the use of artificial intelligence (AI) in its advertising. In line with its 20th anniversary, the beauty brand has launched "The Code," a two-minute short film that shows the detrimental effects AI can impose on one's self-image and perception of beauty.

The Walt Disney Co. telegraphed the degree to which it is committed to women’s sports earlier this year when it signed off on an eight-year, $920 million extension of its NCAA rights agreement. At the time the deal was finalized, NCAA president Charlie Baker said the women’s basketball tournament alone was worth $65 million per year, or around 57% of Disney’s total annual payment of $115 million.

Netflix is following in the footsteps of other streamers and saying “Bonjour” to a retail media collaboration. The company is testing a partnership with French retailer Carrefour that includes some Netflix ad subscribers getting 10 percent off Carrefour products.

A new sports-focused streaming platform could anger pay-TV distributors and sports leagues.

Disney, Warner Bros. Discovery, and Fox announced their new jointly owned venture Tuesday.

Here’s what industry execs really think about the new streamer.

Mark your calendar: On Jan. 29, Amazon will unleash what one top advertising executive calls a “tornado” that will “upend” the streaming video landscape. The company will flip a switch and turn on ads for all of its Prime Video viewers. Users will have the option to pay $3 a month to remove the ads, but as the executive quips: “Almost no one will do that, are you kidding me?”

Verizon announced the latest milestone in The Great Rebundling this week, offering its mobile customers access to both Netflix and Max for just $10/month, a 40 percent savings. 

The catch—because there’s always a catch—is that the deal is only good on the ad-supported versions of both apps.

Streaming ad frequency is still a head-scratcher – and a big challenge – for advertisers. So, MAGNA and Roku released a joint study this week to give buyers some advice about how to approach it – including when to dial it down and when to turn it up.

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters.

On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen inventory programmatically beginning in Q4.

Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads.

“When you’re thinking about planning, traditionally, brand and performance have almost had a ‘brand versus performance’ perspective,” Farjami said. “It’s ‘brand and performance’ now.

Recent research by Samba TV and HarrisX may shed further light on how consumers are likely to respond to Netflix having last week moved to cut off free password sharing and charge $7.99 for adding an outside-the-household user.

The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper.

A new entrant into the consumer electronics market, Telly, today is giving new meaning to the term FAST – free, ad-supported television – with the first two-screen smart TV that’s also free to consumers

The top ways consumers are finding out about new TV shows or movies continues to be through commercials or ads that run during other shows says TiVo.

Bayer’s Astepro Allegry nasal spray is taking a unique pivot for the category in its new ad campaign positioning the brand as a kind of aphrodisiac. The insight underpinning the work: About every 7 in 10 allergy sufferers say allergies make them feel less attractive or admit it’s affected their love life.

That's what a new study commissioned by Comcast, utilizing research from MediaScience, seems to show. In this case a sample of 188 people was recruited. Some were asked to use mobile phones to watch program content from YouTube and Facebook, which contained 30-second ad messages; others were exposed to traditional TV and streaming content that had 30-second commercials.