Advertising On VOD Rises 21%
TV networks' advertising-supported video on demand keeps growing.
What Digital Video Advertisers Can Learn About Measurement From DRTV
Taking a page from the direct response television (DRTV) advertising playbook may be a smart way to drive results that are significantly more precise than awareness metrics
We’re In "Off The Street Club’s" Camp!
A few weeks ago, Eicoff brought the great outdoors indoors and became “Camp Eicoff”, a fully functional “camping” experience.
Surprising New Band of Rivals Could Make TV Targeting Finally Work
Advertisers that met with Turner, Fox and Viacom on Friday said the competitors' new collaborative offering seems like a real step toward
What David Ogilvy knew then about now.
Here are 3 “David Ogilvy” insights from many years ago that we all should take heed of today.
Is Marketing In Spanish Still Relevant To Hispanics?
By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” t
Video: Bringing Digital Analytics To TV
While Amazon's Alexa and Google's Dot get all the ink in the connected world, a small piece of technology found inside of connected TVs is forever changing the future of marketing.
Live TV Streaming Apps 2017: A Cord-Cutting Guide
Amid more competition for your entertainment dollars than ever before, The Great Cable TV Exodus of 2016 failed to manifest.
Burst Your Bubble
"Research shows as many as 89% of consumers express no connection to the brands they buy."
Study: TV Consumption Steady Or Growing
Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.
Why the NFL Commercial Changes are Relevant to DRTV Marketers
Every now and then I see a news item that makes me chuckle and think of Al Eicoff. Today's news of the NFL changing it's in-game commercial structure is just one more example.
The Future of... Programmatic & Addressable TV.
Watch this video to hear what Eicoff's Matt Cote, VP of Digital Innovation, has to say about the current state and future Programmatic and Addressable TV.
Increasing Digital Video Viewability
When it comes to digital video, increasing viewability continues to be an important factor for driving positive client outcomes.
Augmented, Virtual Reality Mass Adoption 3 To 5 Years Away
RBC Capital marketers released a research note Monday that sets up some challenges and a timeline for the mass adoption of augmented and virtual reality
Virtual Reality Leads Marketers Down a Tricky Path
As the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing.
YouTube TV Arrives to Take on Hulu, Netflix and Traditional Pay Television
On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream their live broadcasts