If your brand is thinking about driving growth through TV and CTV, there are many ways to approach it. While branding is important, performance is the key objective. So, as you think about bringing your brand to TV, here are some considerations from our creative, media and analytics teams.

When Conformis came to us to help tell their story, we thought: who could do it better than a couple of knees? Read more to see our spot in its entirety!

That's what a new study commissioned by Comcast, utilizing research from MediaScience, seems to show. In this case a sample of 188 people was recruited. Some were asked to use mobile phones to watch program content from YouTube and Facebook, which contained 30-second ad messages; others were exposed to traditional TV and streaming content that had 30-second commercials.

The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement.

Several staffers at New York Advertising Week handed out heart-shaped boxes emblazoned with “What is a great love story without a kiss?” and filled with Hershey's Kisses.

It turns out that television ads may be more than just background noise. A new study suggests that commercials can influence investor behavior in real time, leading to a slight boost in trading activity in the advertiser’s stock.