Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters.

On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen inventory programmatically beginning in Q4.

DeepIntent, the healthcare advertising technology company, has published research that unveils insight into consumer behaviours and preferences for ad-supported content.

Consumers have loved CTV (Connected TV) for years now. And it’s a love that only grows stronger as the content gets better, more devices are available, and the price comes down.

This year connected TV overtook mobile as the screen on which the most digital video impressions were served.

As OTT consumption has moved from a rising trend to the mainstream…

Ad spend on connected TV devices is accelerating at a quick pace,

About 65% of U.S. TV homes now have at least one TV connected to the Internet via a gaming console, streaming player, Blu-ray player or through an integrated link, up from 44% in 2013 and 24% in 2010, Leichtman Research Group (LRG) found in a new study.

Amid that surge, there are now more connected TV devices in the U.S. than pay TV set-top boxes, LRG said.