With consumer behavior changing, new technology, and new entrants in the TV industry, it’s more difficult now than ever before to define the term “TV.”

In digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives rather than focusing on sales goals.

While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate.

According to a Yes Lifecycle Marketing survey of more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers over the last decade, marketers have adapted to the boom of technology

Given the barrage of streaming video services—Hulu, Netflix, Amazon, SlingTV and many more--it’s remarkable that there are still some people who’ve never watched live streaming video.

Blah blah bu-blah-blah content, blah blah content blah content. Content! Bu-blah blah bu-blah content.It's hard to get through an advertising meeting without the word content being uttered, at least a few times.

Fifteen months after the Facebook-owned platform raised the maximum length on a video from 15 seconds to one minute, video has become a central area of focus for publishers there,

Recently, the Eicoff Creative team produced a :60 commercial for KT Tape that helps explain why some of the world's most elite athletes use it.

The social-networking giant is talking to Hollywood studios and agencies about producing TV-quality shows

In the past two years, the cold and allergy relief brand Zicam has shifted its TV ad-buying strategy markedly.

There’s a brand new thing coming to the internet -- commercial television. 

In 2016 Google spent $260 million on TV. Microsoft spent $506 million and you can bet that these numbers grew exponentially from the previous year. A sign that TV is not dead perhaps? These tech giants realize that TV is a versatile medium adapting to technology changes and new ways of ingesting media.

With so many people watching their favorite shows via Connected TV, a common question these days for any marketer is, "How do I buy advertising in this space?"

TV continues to reign supreme, according to an updated Neustar research study commissioned by Turner and Horizon Media. T

Popping the question is tough. In advertising getting directly to the point of conversion can be equally tricky. It is the difference between brand advertising and advertising for the purpose of seeing conversion. It take finesse and skill to deliver that message in a way that appeals to the brand and drives an action. Learn how it is done at Eicoff.