TV or Not TV
Television is the most effective advertising medium ever invented. No ifs, buts or maybes; ask anyone to recall their favorite ad and odds are it will be a TV ad. Ask the world's biggest and best marketers to nominate the last medium they would ever remove from their plans, and it will be TV.
Podcast ad buyers have yet to see a slowdown
Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy.
But podcast ad spend is not seeing the same adjustments yet. Four podcast ad buyers told Digiday their clients’ budgets are not getting slashed. Instead, they are continuing to see an increase in brands’ podcast ad spend.
Roku Launches New Sports Experience on Home Screen
Sports lovers can now watch their favorite events more easily than ever thanks to Roku’s brand-new Sports experience, which integrates live, upcoming and sports-related content in a single hub.
Listeners Go Out of Their Way to Make Audio Part of Their Day, Study Finds
Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to their favorite audio content, adding another incentive for marketers to invest more ad dollars in the medium. Based on over 1,000 respondents, 74% say they set aside time to listen to audio.
Netflix Reveals Ad Plan Price, Nielsen Partnership and More 'Basic With Ads' Details
Netflix today revealed details for its upcoming ad-supported subscription tier, dubbed “Basic with Ads,” which will be available to U.S. consumers on Nov. 3 at 12 p.m. ET. and will cost $6.99 per month. The streamer also announced a partnership with Nielsen for measurement.
TV Copper Cops To Using Tommie Copper For Pain Relief
Ever wonder how actor Christopher Meloni gets through all those action scenes playing a copper on “Law & Order: SVU,” “Law & Order: Organized Crime” and other projects?
Would you believe he uses Tommie Copper, the pain management brand?
Streaming TV Viewing Passed Cable Last Month in Industry First
The amount of time US audiences spent watching online TV surpassed cable for the first time ever. Subscribers to services like Netflix and Hulu accounted for 34.8% of all TV consumption in July,
CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still Leads
Advertising "attention" and "viewability" -- two key measures of advertising effectiveness, according to TV measurement firm TVision -- continue to improve on connected TV (CTV) platforms versus linear TV.
Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component
Perhaps looking to expand its streaming influence around many parts of the TV advertising industry, Roku will for the first time carry live, local TV stations' news content in a deal with NBCUniversal.
Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases
Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer.
Study: 64% CTV viewers prefer ads over paying more
DeepIntent, the healthcare advertising technology company, has published research that unveils insight into consumer behaviours and preferences for ad-supported content.
Coming soon to a streaming service near you: Ads
Reed Hastings was consistent, year after year. Any time someone asked the Netflix CEO when he’d introduce ads to his streaming service, he insisted that it made no sense. Netflix was a better service because it didn’t have ads, he would say.
That was when Netflix was growing.
TV Shows Migrating From Streaming To Linear And Vice Versa
TV shows today are on the move, coming out from behind streaming paywalls for second runs on ad-supported networks or moving from ad-supported to streaming.
IMDb TV Rebranded as Amazon Freevee (Yes, Really)
The ad-supported streamer, home to ‘Alex Rider’ and a growing slate of original series and movies, will change its name starting April 27.
The Direct-To-Consumer Craze Is Slamming Into Reality
They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS and Allbirds pioneered a new form of retail, one that went "direct to consumer" — via the internet — instead of selling through established outlets. They appeared unstoppable. But today, they're crashing hard with no bottom in sight.
Coinbase's strange QR-code Super Bowl ad briefly crashes app
The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.