DRTV delivers ROI for D2C
Whether launching a new product or increasing sales for an existing one, D2C brands have realized that in order to truly scale, they need to expand to offline channels. As they venture into this new frontier, they’re discovering DRTV is the perfect medium to target relevant audience segments, test different offers and messaging, and drive traffic directly to their site or ecommerce portal. Best of all, it’s an affordable and testable proposition. The best of digital, with the immense reach of TV.
DRTV and digital share many commonalities: precise measurement, continual optimization, and ROI focus. But successfully moving offline requires a different skill set, from creative and messaging, to placement, to attribution.
Eicoff was built on DRTV. It’s been fundamental to our becoming the nation’s leading Direct Response Television agency. We apply our experience and best practices, and leverage powerful digital tools to help us precisely track and measure consumer response and reaction, deliver highly targeted audiences, optimize both media strategy and message content, and model multi-touch attribution.