The traditional moats that once protected businesses are deteriorating or gone. Trusted and established brand GOATS are no longer safe. American consumers are actively changing their purchasing behaviors.

Over the many years of casting for TV ads, what are some of the keys to filling these critical roles? Afterall, the right performance can make all the difference for your concept and the brand.

Fubo has launched programmatic pause ads, a development that makes it the first connected TV (CTV) platform to offer this ad format in a programmatic biddable environment.

In today's always-tethered-to-a-device world, our brains rarely get a break. They’re moving from one task, or app, to the next. True boredom, wandering minds, and quiet are quickly becoming an endangered species.

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. 

Advertisers, internet giants and ad tech companies are at the annual NewFronts digital ad sales conference this week, making deals for the coming year and trying to put some certainty into an uncertain market.

Here is a sampling of the conversations at CES about how technology and data are reshaping the future of TV for advertisers, publishers, and viewers. 

WPP today announces a strategic partnership and investment in Stability AI, a pioneer in generative AI and the developer of Stable Diffusion, an industry-leader in image generation.

Total day “Super Bowl LIX” advertising revenues on the Fox Television Network tallied $597.2 million, according to EDO Ad EnGage.

TikTok's ownership drama will finally reach its climax with a sale to a U.S.-based consortium - likely including some combination of high-profile tech figures like Trump or Musk alongside institutional investors.

The Walt Disney Company announced today they have entered into a definitive agreement with Fubo, to combine with Hulu + Live TV. The announcement will create a larger virtual MVPD company.

As the new year begins, expect CTV growth to continue blasting along with a vengeance.

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas. Throughout the conference, Amazon flexed its muscles as a studio entertainment giant – something neither Google nor Meta could boast – and as a native element of the enterprise cloud infrastructure.

Politics are inherently controversial, and during an election season, viewers get fatigued and frustrated by the ceaseless parade of combative political ads. This causes some brands to halt brand product launches or reduce brand spending during contentious election years. It’s a potentially riskier time to advertise, says Karen Daboll, analyst of ad creative effectiveness at iSpot.

But what does the new research suggest?

As more TV viewers watch free streaming services with ads, their preference for lower-cost subscriptions with ads rather than ad-free streaming is growing. So finds Hub Entertainment Research in its latest analysis of the topic.

Digital engagement and marketing director Leandro Larrosa spoke with Campaign US about how the organization is preparing for the Paris Games.