Twitch is the dominant player in the video-game streaming industry. But Microsoft’s Mixer signaled that it’s serious about taking on the Amazon-owned juggernaut when it recently inked streaming superstar Ninja to an exclusive deal.
Three Things DTCs Have Learned As They Get Into TV
Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel.
Tally Selects Eicoff for DRTV
San Francisco-based Tally, developer of an automated debt management platform, has named Eicoff as their agency. The assignment is for DRTV creative and media buying for a campaign that launches in July.
14 million TV viewers tuned in to watch U.S. women win the World Cup
Despite facing a howling squall of criticism from the White House, endlessly tiresome media figures and more than a few sanctimonious former athletes, the U.S. Women’s National Team on Sunday achieved everything it had set out to do and more, winning their second consecutive FIFA World Cup title while making a seemingly irrefutable case for equal pay.
The Impact of TV Ads on Stock Trading
It turns out that television ads may be more than just background noise. A new study suggests that commercials can influence investor behavior in real time, leading to a slight boost in trading activity in the advertiser’s stock.
Listen up. Why podcasts are a great play for DR advertisers.
With about third of America tuning in every month, consuming (on average) 6.5 hours of content every week, it’s no surprise that podcasts have captured the attention of publishers and advertisers everywhere.
Targeted TV Advertising Is Taking Off
Early this year, Cars.com made a move that gives a glimpse of where the ad business may be heading. Cars.com used to do the lion’s share of its marketing through TV ads aimed at any and all consumers, including running commercials during the Super Bowl.
D-to-C brands add $1.4 billion to TV marketplace
Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau.
5 Steps to a Successful Addressable TV Campaign
Addressable Television comes up in just about every client conversation these days. Many clients have implemented, some are exploring and others are still unclear on exactly what it is.
Nielsen Prepping Platform For Addressable TV, Ad Decisioning
Having bulked up on assets in the smart-TV space, Nielsen is targeting next year for the launch of a platform that will help scale addressable television advertising. Key to the effort will be executing ad replacement and decisioning.
AT&T’s plan to beat Netflix: more films, shows and documentaries
Philo selects Eicoff for Direct Response Television
San Francisco-based Philo, the nation’s first entertainment focused streaming TV service, has chosen Eicoff as its direct response television agency. Philo will leverage a DRTV strategy to drive subscriptions for its service, as well as increase awareness & recognition of their growing brand.
Why DRTV needs SEO
The goal of direct response television is simple: create an advertisement that incites the audience to take action. Of course, no matter what action you’d like them to take, there’s a high probability the viewer will simply go online and begin their own exploration.
TV Ads Still More Relevant to Consumers than Streaming Video Ads
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More…
After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff.
BuzzFeed’s video strategy moves to more TV-like digital shows tied to verticals
BuzzFeed might be best known for hands and pans and other social videos perfectly suited for news feeds, but these days, the publisher is more committed to TV-like, episodic franchises for YouTube, Facebook and other platforms — and it plans to produce as many as 20 this year.