Direct-to-consumer brands are ushering in the age of intelligent TV buying

Direct-to-consumer (DTC) brands that grew up on Facebook are spending as much as 75% of their media budget on the social media platform

4 key takeaways from CES

By the numbers, CES is an impressive circus of gadgetry.

Hulu Tops 25 Million Subscribers, Claims Nearly $1.5 Billion in 2018 Ad Revenue

Hulu is keeping its pedal to metal in the streaming TV race: The company said it ended 2018 with more than 25 million total subscribers,

Ad Age's 2019 industry predictions

As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on:

WPP Expands Its Global Relationship With Newell Brands

Consumer goods giant Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review.

TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.

The OTT Experience: Understanding Connected Living Room Audiences

The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.

You got data in my creative! You got creative in my data!

Creative and data analytics can inform each other and inspire innovation. data and creative combined can provide messaging that is meaningful to an audience. The combination provides predictive data. The truth is creative brings data to life!

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising

This year connected TV overtook mobile as the screen on which the most digital video impressions were served.

Stay open

The media landscape saturation is a threat for publishers because it limits the availability for new content. This creates opportunity for innovation with media outlets like diginets and OpenTV. We try to seek out opportunity where we can.

Baking up a whole bunch of holiday cheer

How do you collect hundreds of toys for kids in need this holiday?

Digital Strategies To Amplify And Complement Your TV Campaign

SEO and any TV marketing go hand in hand specifically, DRTV. Direct Response Television needs a good online marketing strategy to compliment the initiative. Here are three digital strategies to make your campaign standout and perform their best. These are designed to boost any online traffic coming from any TV initiative. Check it out.

How Rush Hour Will Become the New Primetime

In five to ten years, the experience for everyone in the car -- including the driver -- is going to radically change

Netflix’s Audience Is Multiplying. But So Is Its Debt.

Netflix, the streaming-video juggernaut, is growing with astonishing speed.

Non-Traditional Audiences Are Changing Linear TV

The death of linear TV has been greatly exaggerated.

Hulu Live TV Service Adds Spanish-Language, Entertainment Add-On Tiers

Hulu is expanding programming options available to its live-streaming TV customers — without raising the price of its core bundle.