Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?
Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.
Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.
Online businesses remain the biggest investors in TV advertising
In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.
Television is a mass medium. How many times have you heard this phrase articulated in one form or another?
The esports industry is growing quickly, with new leagues, teams and distribution channels.
TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.
The dude (way hipper than yours truly) said, "Man, you guys put the old in old school."
Ad spend on connected TV devices is accelerating at a quick pace,
Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...
“We’re not saving lives.” This is an old advertising cliché that’s been tossed around by marketers for decades.
NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,