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Home
About Us
Leadership
Creative
Media
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External Source
April 11, 2018
2018, Industry News

TV networks race into data-based ad sales

External Source
April 11, 2018
2018, Industry News
TV networks race into data-based ad sales

In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data

Tagged: Advanced TV, Data, Targeting

External Source
April 10, 2018
2018, Industry News

Moving Forward with Multicultural TV

External Source
April 10, 2018
2018, Industry News

Over and over again, the conversation at last week’s Multicultural TV Summit in New York City returned to one point:

Tagged: multicultural, Hispanic, Television

External Source
April 4, 2018
Industry News, 2018

How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever

External Source
April 4, 2018
Industry News, 2018

For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.

Tagged: addressable tv, ACR, advertising

Haley Arenson
March 29, 2018
Eicoff Blog, 2018

Top Directors make use of their smartphones

Haley Arenson
March 29, 2018
Eicoff Blog, 2018

Here’s a look at some of the notable smartphone-produced work from both experimental and well-known directors.

Tagged: iPhone, Unsane, Film Production

External Source
March 27, 2018
2018, Industry News

How Turner Monetizes New Channels Amid Changing Viewer Habits

External Source
March 27, 2018
2018, Industry News

Chaturvedi spoke with AdExchanger about how Turner builds its business plans on the basis of a good user experience.

Tagged: Turner, CNN, advertising

Bill McCabe
March 27, 2018
2018, Eicoff Blog

Why Google Owes TV a Big Thank You

Bill McCabe
March 27, 2018
2018, Eicoff Blog

Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second.

Tagged: google, television, attribution

External Source
March 23, 2018
2018, Industry News

Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note

External Source
March 23, 2018
2018, Industry News

Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.

Tagged: television, marketers, older demographic

Delia Marshall
March 15, 2018
Eicoff Blog, 2018

Is your TV working?

Delia Marshall
March 15, 2018
Eicoff Blog, 2018

Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?

Tagged: television, attribution

External Source
March 14, 2018
2018, Industry News

Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be

External Source
March 14, 2018
2018, Industry News

Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce

Tagged: podcasts, advertising, audio

External Source
March 13, 2018
Industry News, 2018

With an eye on TV ad budgets, YouTube debuts search-based video ad targeting

External Source
March 13, 2018
Industry News, 2018

Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.

Tagged: youtube, television, advertising

External Source
March 12, 2018
2018, Industry News

Facebook Signs Exclusive Deal to Stream 25 MLB Games

External Source
March 12, 2018
2018, Industry News

Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.

Tagged: facebook, mlb, television

External Source
March 9, 2018
2018, Industry News

Make TV more like digital TV

External Source
March 9, 2018
2018, Industry News

Digital platforms are behind the growing trend in the TV industry to reduce commercial time.

External Source
March 7, 2018
2018, Industry News

Momentum returning to TV ad market TV advertising forecast to return to annual growth in 2018

External Source
March 7, 2018
2018, Industry News

Online businesses remain the biggest investors in TV advertising

Tagged: television, advertising, UK

Eicoff
March 6, 2018
2018, Eicoff Blog

The Eicoff Food Olympics

Eicoff
March 6, 2018
2018, Eicoff Blog
The Eicoff Food Olympics

Cuisines from all corners of world came out to compete.

Tagged: eicoff, olympics, 2018

External Source
February 28, 2018
2018, Industry News

National TV Ad Minutes Rise, Up Nearly 4% Per Hour

External Source
February 28, 2018
2018, Industry News

In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.

Tagged: television, cable, adver, advertising

Bill McCabe
February 28, 2018
Eicoff Blog, 2018

Think your target is too niche for TV? Think Again.

Bill McCabe
February 28, 2018
Eicoff Blog, 2018

Television is a mass medium. How many times have you heard this phrase articulated in one form or another?

Tagged: television, advertising, addressable, targeted

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