External Source April 11, 2018 2018, Industry News TV networks race into data-based ad sales External Source April 11, 2018 2018, Industry News In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data
External Source April 10, 2018 2018, Industry News Moving Forward with Multicultural TV External Source April 10, 2018 2018, Industry News Over and over again, the conversation at last week’s Multicultural TV Summit in New York City returned to one point:
External Source April 4, 2018 Industry News, 2018 How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever External Source April 4, 2018 Industry News, 2018 For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.
Haley Arenson March 29, 2018 Eicoff Blog, 2018 Top Directors make use of their smartphones Haley Arenson March 29, 2018 Eicoff Blog, 2018 Here’s a look at some of the notable smartphone-produced work from both experimental and well-known directors.
External Source March 27, 2018 2018, Industry News How Turner Monetizes New Channels Amid Changing Viewer Habits External Source March 27, 2018 2018, Industry News Chaturvedi spoke with AdExchanger about how Turner builds its business plans on the basis of a good user experience.
Bill McCabe March 27, 2018 2018, Eicoff Blog Why Google Owes TV a Big Thank You Bill McCabe March 27, 2018 2018, Eicoff Blog Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second.
External Source March 23, 2018 2018, Industry News Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note External Source March 23, 2018 2018, Industry News Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.
Delia Marshall March 15, 2018 Eicoff Blog, 2018 Is your TV working? Delia Marshall March 15, 2018 Eicoff Blog, 2018 Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?
External Source March 14, 2018 2018, Industry News Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be External Source March 14, 2018 2018, Industry News Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce
External Source March 13, 2018 Industry News, 2018 With an eye on TV ad budgets, YouTube debuts search-based video ad targeting External Source March 13, 2018 Industry News, 2018 Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.
External Source March 12, 2018 2018, Industry News Facebook Signs Exclusive Deal to Stream 25 MLB Games External Source March 12, 2018 2018, Industry News Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.
External Source March 9, 2018 2018, Industry News Make TV more like digital TV External Source March 9, 2018 2018, Industry News Digital platforms are behind the growing trend in the TV industry to reduce commercial time.
External Source March 7, 2018 2018, Industry News Momentum returning to TV ad market TV advertising forecast to return to annual growth in 2018 External Source March 7, 2018 2018, Industry News Online businesses remain the biggest investors in TV advertising
Eicoff March 6, 2018 2018, Eicoff Blog The Eicoff Food Olympics Eicoff March 6, 2018 2018, Eicoff Blog Cuisines from all corners of world came out to compete.
External Source February 28, 2018 2018, Industry News National TV Ad Minutes Rise, Up Nearly 4% Per Hour External Source February 28, 2018 2018, Industry News In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.
Bill McCabe February 28, 2018 Eicoff Blog, 2018 Think your target is too niche for TV? Think Again. Bill McCabe February 28, 2018 Eicoff Blog, 2018 Television is a mass medium. How many times have you heard this phrase articulated in one form or another?
