In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data
Over and over again, the conversation at last week’s Multicultural TV Summit in New York City returned to one point:
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.
Here’s a look at some of the notable smartphone-produced work from both experimental and well-known directors.
Chaturvedi spoke with AdExchanger about how Turner builds its business plans on the basis of a good user experience.
Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second.
Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.
Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?
Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.
Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.
Online businesses remain the biggest investors in TV advertising
In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.
Television is a mass medium. How many times have you heard this phrase articulated in one form or another?