Generating Leads With Television

Measured Response Television Advertising delivers results.

Eicoff built its reputation on creating direct response television campaigns that build brands and drive acquisition. We're a full-service agency, bringing together the disciplines of media, analytics and creative into an advertising methodology that's measurable, transparent and vigorous. We know how to sell on TV.

Fusing the power of television with the precision of digital, we make TV more effective.

  • Generating leads and tracking response through to the sale

  • Expanding targeting platforms via addressable, programmatic and connected TV to reach high-prospect audiences

  • Using data to inform messaging strategies, customizing creative for key audience segments

With the explosion of content, the multiplying of media opportunities, and the mobility of video, TV has evolved into a more powerful medium than ever. At Eicoff, we make TV work harder.

To learn more, contact Bill McCabe, President/CEO at 312-527-7183 or click here.

Optimization is at the heart of our media operation. Fueled by data and inspired by over 50 years of experience.

What’s the latest? Read here.

Putting brands to work with Storyselling.

See our work here.

Beyond the numbers. Our EiQ platform synthesizes data into insights that inform media and creative strategies.

Is your TV working? Read here.