Here's a plot twist — one company is deciding not to launch a new streaming video service.
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?
Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!
By the numbers, CES is an impressive circus of gadgetry.
Hulu is keeping its pedal to metal in the streaming TV race: The company said it ended 2018 with more than 25 million total subscribers,
As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on:
TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.
The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.
This year connected TV overtook mobile as the screen on which the most digital video impressions were served.
In five to ten years, the experience for everyone in the car -- including the driver -- is going to radically change
Netflix, the streaming-video juggernaut, is growing with astonishing speed.
The death of linear TV has been greatly exaggerated.
Hulu is expanding programming options available to its live-streaming TV customers — without raising the price of its core bundle.
It is no secret that as the Hispanic-American audience continues to grow year by year so does its buying power in advertising, viewership in television and impact in entertainment and popular culture
Chipotle is looking to prove its TV commercials actually drive sales of tacos and burritos.
New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income