Industry News

Walmart abandons plans for video streaming service

Here's a plot twist — one company is deciding not to launch a new streaming video service.

OTA fastest-growing acronym in premium video advertising – not OTT

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?

Direct-to-consumer brands are ushering in the age of intelligent TV buying

Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!

4 key takeaways from CES

By the numbers, CES is an impressive circus of gadgetry.

Hulu Tops 25 Million Subscribers, Claims Nearly $1.5 Billion in 2018 Ad Revenue

Hulu is keeping its pedal to metal in the streaming TV race: The company said it ended 2018 with more than 25 million total subscribers,

Ad Age's 2019 industry predictions

As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on:

TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.

The OTT Experience: Understanding Connected Living Room Audiences

The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising

This year connected TV overtook mobile as the screen on which the most digital video impressions were served.

How Rush Hour Will Become the New Primetime

In five to ten years, the experience for everyone in the car -- including the driver -- is going to radically change

Netflix’s Audience Is Multiplying. But So Is Its Debt.

Netflix, the streaming-video juggernaut, is growing with astonishing speed.

Non-Traditional Audiences Are Changing Linear TV

The death of linear TV has been greatly exaggerated.

Hulu Live TV Service Adds Spanish-Language, Entertainment Add-On Tiers

Hulu is expanding programming options available to its live-streaming TV customers — without raising the price of its core bundle.

New Directions at the 16th Annual Hispanic Television Summit

It is no secret that as the Hispanic-American audience continues to grow year by year so does its buying power in advertising, viewership in television and impact in entertainment and popular culture

Chipotle wants proof its TV commercials drive burrito sales

Chipotle is looking to prove its TV commercials actually drive sales of tacos and burritos.

OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income