Beyond Bulk Buyers to Food Lovers

Eicoff refreshes Newell Brands’ FoodSaver position

In partnership with the integrated WPP Team Edgar, Newell Brands’ FoodSaver, long a staple of the infomercial set, has launched a new effort to tell viewers how many ways there are to preserve, prep and cook food – not to mention save money.

It seals bulk purchases for the freezer, preps meals in advance to help busy families save time, speed-marinates, cooks ala sous vide, even preserves opened wine. The intrepid vacuum-sealing appliance has so many uses, you might never have the chance to put it away.

How many reasons will you come up with to use your FoodSaver?

Click to watch our 2-minute spot highlighting the many ways to keep food fresh!

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