For years, digital marketing has revolved around the "Attention Economy." Brands literally fighting for attention – clicks, views, even a fleeting glance. Success was measured by impressions.

But a profound shift is underway, transforming how brands need to connect with their audiences in the new AI reality. It’s called the “Intention Economy.”

Let’s talk about their advertising and how it’s a terrific example of the powerful roles of brand and performance.

Over the many years of casting for TV ads, what are some of the keys to filling these critical roles? Afterall, the right performance can make all the difference for your concept and the brand.

In today's always-tethered-to-a-device world, our brains rarely get a break. They’re moving from one task, or app, to the next. True boredom, wandering minds, and quiet are quickly becoming an endangered species.

It’s always worth taking a look at your key partners to make sure that you are getting what you need from your relationships. Now, more than ever, you need partners that you can trust to work with you, to be invested in your success, and are willing to go beyond their stated scope to help you grow your business.

Recently, I read an article about the “abandonment of comedy in advertising.” Whether it’s fear of offending or pushing to be more “purposeful,” humor is on a downward trend. This article got me thinking. Not only because I’m a supporter of laughter (we need it), but also two of my favorite ads we created in 2023 were humorous.

A couple of things are certain every election year: your favorite candidate will ignore the debate moderators, and your TV screen will be blitzed with more political ads than you thought possible. Are you ready for it?

I walked into the Apple Store the other day with a mission: to experience the Apple Vision Pro for myself. Of course, I’d heard a lot about it, this cutting-edge device with the potential to transform how we work, collaborate, connect, relive memories and yes, enjoy entertainment.

Unless you’re a marketing director for a brand like Liquid Death, chances are you’ve thought about how to advertise your product to an older demographic. As an agency with a healthy history of advertising to seniors, here are a few considerations on how to best engage and connect with this often-overlooked audience:

Back in the 1950’s, people predicted a lot of amazing inventions that would happen in the future. Flying cars, mailmen with jetpacks, glass-domed houses, the “Jetscalator” and of course, robots. Ever wonder what our world would be like if robots really took over?

If your brand is thinking about driving growth through TV and CTV, there are many ways to approach it. While branding is important, performance is the key objective. So, as you think about bringing your brand to TV, here are some considerations from our creative, media and analytics teams.

From the opening YouTube presentation touting the power of creators’ ability to drive an intense connection and attention from their followers to Roku promoting all the “unmissable” moments streamed through their devices (original content, sports, news, etc.,), it was clear the pivot from just raw impressions to impressions that are garnering attention was a hot button.

As technology continues to evolve, we evolve! Google Analytics has been a staple for measuring website traffic, user behavior, and conversions in digital marketing and advertising. Google Analytics 4 (GA4), the latest update, brings substantial changes to how data is collected and analyzed, compared to its predecessor, Universal Analytics (UA). In this post, we will explore the differences between GA4 and UA and how this new update will affect digital marketing and advertising.

DRTV creative is really anything that gets someone to do something when they see your ad. Something more than a smile, or a laugh, or a nod. However, crafting an engaging, compelling, response-generating message is harder than it sounds. In our experience, here are four keys to creating successful DRTV commercials.

When Conformis came to us to help tell their story, we thought: who could do it better than a couple of knees? Read more to see our spot in its entirety!

I recently read an CNBC article titled: "What will TV look like in three years?" and was struck by the range of answers given by industry executives. I also didn't see any representation from the ad agency side, which I feel is valuable given how closely we watch these trends.  So here are my thoughts and answers to the questions posed in this article.