Eicoff Names Shelby Nichols SVP, Media Investment
Media Strategy Veteran to Lead Agency’s CTV Expansion and Media Team Growth
CHICAGO, IL — August 11, 2026 — Eicoff, a leading direct response marketing agency, today announced that Shelby Nichols has joined the company as Senior Vice President, Media Investment, effective today.
Nichols brings more than 25 years of media strategy and leadership experience spanning linear television, CTV, programmatic, retail media, and full-funnel campaign planning. She began her career in local and national TV buying, managing procurement across all media channels for Fortune 100 clients. Since then, she has led integrated teams across traditional and digital disciplines, building in-house buying teams, restructuring tech stacks, and leading DSP transitions for Fortune 500 and mission-driven brands, including The Kroger Co., Inspire Brands, National Debt Relief, Wounded Warrior Project, and NordVPN.
“Shelby is a powerhouse media strategist and leader, and we couldn’t be more thrilled to welcome her to the Eicoff team,” said Delia Marshall, President of Eicoff. “Her deep expertise across linear and CTV, combined with her proven track record of building and scaling media teams, will be game-changing for our agency as we continue to grow our media investment capabilities.”
Most recently, Nichols served as SVP of Media Investments & Innovation at Bluewater Media, where she led integrated strategy and cross-functional teams focused on delivering measurable results across channels. She is fluent in platforms including The Trade Desk, DV360, Amazon DSP, and Innovid, and brings a pragmatic, results-oriented approach to every engagement. She has been at the forefront of the convergence between linear TV and CTV, helping legacy broadcast clients extend into connected and addressable environments while preserving the reach and efficiency of traditional television.
In her new role, Nichols will work closely with Eicoff leadership on the structure of the agency’s media team while expanding its media capabilities.
“I’m excited to join Eicoff at such a pivotal time for the industry,” said Nichols. “Brands need partners who can connect linear reach with the precision of connected TV, and I look forward to helping Eicoff’s clients navigate that shift with strategy, execution, and measurable results.”
About Eicoff
Eicoff is a Chicago-based, full-service advertising agency dedicated to building powerful sales engines for ambitious brands. By seamlessly blending brand-building with performance-driven strategies across Convergent TV, Audio, Data Analytics, and Creative, we turn media investments into measurable business growth. Grounded in our signature "Storyselling" approach, we relentlessly test, track, and optimize every campaign to drive conversions and maximize ROI. As the direct response experts within Ogilvy and the global WPP network, Eicoff combines the agility of a specialized performance shop with the unmatched technology, data, and buying power of the world’s largest communications network.
Media Contact: Kappie Kopp / kappie.kopp@ogilvy.com