NewFronts

TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More…

After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff.

NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale.