As more TV viewers watch free streaming services with ads, their preference for lower-cost subscriptions with ads rather than ad-free streaming is growing. So finds Hub Entertainment Research in its latest analysis of the topic.

The top ways consumers are finding out about new TV shows or movies continues to be through commercials or ads that run during other shows says TiVo.

Reed Hastings was consistent, year after year. Any time someone asked the Netflix CEO when he’d introduce ads to his streaming service, he insisted that it made no sense. Netflix was a better service because it didn’t have ads, he would say.

That was when Netflix was growing.

As the number of streaming video services has increased significantly over the past few years, Barclays media analyst Kannan Venkateshwar believes it may be time for a shakeout in the business.

AT&T’s plan to take on Netflix is taking shape, and it starts with one word: more.

BuzzFeed might be best known for hands and pans and other social videos perfectly suited for news feeds, but these days, the publisher is more committed to TV-like, episodic franchises for YouTube, Facebook and other platforms — and it plans to produce as many as 20 this year.