2019, Eicoff Blog Bill McCabe 2019, Eicoff Blog Bill McCabe

Teach Your Viewers Well

In recent years, the health and wellness category has exploded. Yet a lot of the commercials seem to be the same throughout the market. We constructed 2 minute ads that focused on a different feature: education. This was tested through the roof! The more educated viewers are, the more receptive they are to a brand. Education doesn’t have to be boring. Read this to see what our approach was!

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