For years, digital marketing has revolved around the "Attention Economy." Brands literally fighting for attention – clicks, views, even a fleeting glance. Success was measured by impressions.

But a profound shift is underway, transforming how brands need to connect with their audiences in the new AI reality. It’s called the “Intention Economy.”

Digital engagement and marketing director Leandro Larrosa spoke with Campaign US about how the organization is preparing for the Paris Games.

Research on the changing landscape of retail peaks at a time of sustained online growth