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Our Story
Creative
Media
Analytics
Growth Stories
News
Careers
Contact Us
Our Story
Creative
Media
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Contact Us
IMDb TV Rebranded as Amazon Freevee (Yes, Really)
Industry News, 2022 External Source 4/13/22 Industry News, 2022 External Source 4/13/22

IMDb TV Rebranded as Amazon Freevee (Yes, Really)

The ad-supported streamer, home to ‘Alex Rider’ and a growing slate of original series and movies, will change its name starting April 27.

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The Direct-To-Consumer Craze Is Slamming Into Reality
Industry News, 2022 External Source 3/15/22 Industry News, 2022 External Source 3/15/22

The Direct-To-Consumer Craze Is Slamming Into Reality

They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS and Allbirds pioneered a new form of retail, one that went "direct to consumer" — via the internet — instead of selling through established outlets. They appeared unstoppable. But today, they're crashing hard with no bottom in sight.

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Avoid the Google Toll – Go Direct to Your Consumer
2022, Eicoff Blog Bill McCabe 2/24/22 2022, Eicoff Blog Bill McCabe 2/24/22

Avoid the Google Toll – Go Direct to Your Consumer

Leave it to the crypto industry to help re-shape how companies will use TV for marketing moving forward.

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Coinbase's strange QR-code Super Bowl ad briefly crashes app
Industry News, 2022 Eicoff 2/15/22 Industry News, 2022 Eicoff 2/15/22

Coinbase's strange QR-code Super Bowl ad briefly crashes app

The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.

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YouTube Shuts Down Original Content Group
2022, Industry News Eicoff 2/2/22 2022, Industry News Eicoff 2/2/22

YouTube Shuts Down Original Content Group

YouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.

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Streaming Video Is Ready for a Shakeout, Analyst Says
Industry News, 2022 Eicoff 1/26/22 Industry News, 2022 Eicoff 1/26/22

Streaming Video Is Ready for a Shakeout, Analyst Says

As the number of streaming video services has increased significantly over the past few years, Barclays media analyst Kannan Venkateshwar believes it may be time for a shakeout in the business.

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Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals
Industry News, 2022 External Source 1/24/22 Industry News, 2022 External Source 1/24/22

Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals

Video beats other media hands-down when it comes to achieving advertising goals – and within video, TV in all forms has gained status in comparison to digital video.

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CES 2022: the innovations that stole the show
2022, Industry News External Source 1/14/22 2022, Industry News External Source 1/14/22

CES 2022: the innovations that stole the show

The emerging tech-driven trends that will impact marketers over the next year…

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QR Codes. Back from the dead
Eicoff Blog, 2022 1/13/22 Eicoff Blog, 2022 1/13/22

QR Codes. Back from the dead

Like that favorite soap-opera character you swore perished in a fiery plane crash over the Amazon, QR codes (surprise!) have risen from the ashes.

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