As television networks enter the frenzied ad-sales period known as the “upfronts,” they would seem to have a dismal story to tell. Cord-cutting is rising, ratings are sinking and ad-free streaming services such as Netflix are on the rise.

And yet, the networks are poised for a surprisingly strong showing.

Early estimates from media buyers and analysts suggest that ad-spending commitments could increase 3% to 5% in this year’s upfront market, when the bulk of inventory for the coming TV season is showcased.

Legacy news outlets including ABC News, CBS News, NBC News and Univision, as well as digital stalwarts like The Huffington Post and Vox.com, all went live throughout Tuesday. For all of them, it was an opportunity to inform viewers about the latest primary news and results as well as what it all meant.

The study found that for 11 of those brands, sales dropped by a combined $94 million dollars, or roughly 69 percent of incremental sales that those brands could attribute to TV advertising from 2013. Essentially, for every dollar less those 11 brands spent on TV, they lost three times that amount in sales. 

The expanding population of 55 million Hispanics in the U.S. represents a very different consumer of healthcare. In particular, Hispanics differ from the mainstream as it relates to healthcare consumption in four key ways:

While other companies are trying to adapt to the changing TV landscape on the fly—Turner recently announced plans to trim ad loads for truTV and new TNT dramas—Viceland is trying to build a better mousetrap from the ground up. 

Political advertisers are buying more cable TV than ever, but not necessarily in prime-time or on the networks you'd expect.

Channels that haven't historically seemed like obvious buys for political advertisers, including Food Network and HGTV, have sold more than three times the amount of TV spots to political buyers this election cycle compared to 2012.

About 17% of Americans over the age of 12—around 46 million people—listen to at least one podcast each month, up from just 9% in 2008, according to estimates from Edison Research last year.

Adults 25-54 watch more than three hours of live TV per day in 24 of the top 25 designated market areas (DMAs), with another 30-plus minutes of viewing time-shifted TV, and more than seven minutes consuming on multimedia devices.

“There’s no better place to communicate how Rocket Mortgage will help Americans reach their homeownership goals, and in turn impact the entire economy, than during America’s favorite game,” said Jay Farner, President and Chief Marketing Officer for Quicken Loans.

"Are you ready to open? Ready to compete? Ready to welcome?" different business owners and employees ask as Cintas helps them by delivering uniforms, providing cleaning services and offering safety gear and training.

Though Democrats have long had a stranglehold on Hispanic votes, Republicans are expected to pursue this key bloc in 2016 with presidential candidates including Marco Rubio and Jeb Bush boasting impressive popularity among Latinos.