To correctly measure both the medium and the message, you need to re-think your approach to analytics.

The Guardian joins the Financial Times and the Economist in billing ads by time. The thinking goes that buying ads based on number of impressions doesn’t translate to an effective campaign and can lead to clients paying for ads that are never seen.

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.

Total TV usage among key TV viewers was up slightly in July -- with big gains from Internet-connected TV devices.

With both Facebook and YouTube aggressively dialing up their 360-degree video efforts in recent months, the immersive video format has emerged as the latest frontier

P&G is moving away from its traditional method of selling through local and big-box retailers, such as Walmart or Target.

Alison Lohse, Co-founder and COO at Conversion Logic introduces marketers to the newest jargon in the Martech world - UMIA, or unified marketing impact analytics and whether it really benefits the marketing performance measurement

Bill McCabe, CEO of Chicago-based Eicoff, says: “The economic viability and diversity of the Chicago and Midwest business community is often far greater than many people
assume.

The new data show how TV can increase advertiser sales volume when budgets removed from TV to fund digital are returned even partially to TV.

Starting soon, we’ll begin rolling out Snap Ads between Stories. As always, we’re being incredibly thoughtful about the experience

Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.

As much as 85 percent of video views happen with the sound off, according to multiple publisher

The new self-serve program, called Amazon Video Direct, allows video owners to distribute directly on Amazon’s video platform. The program could be a boon for YouTube networks struggling to create new revenue streams outside of YouTube, which takes a 45 percent cut of all ad revenue generated on its platform.

As Nielsen pushes its “total audience” measurement system as the new currency for a hybrid TV and video advertising marketplace, some fundamental issues remain -- especially the fact that Nielsen will effectively be adding many more sources of video viewing to the measured universe, and consequently, will fragment the TV/video advertising marketplace beyond anything Madison Avenue has experienced to date.

Between last year's NewFronts presentation and today's, BuzzFeed's audience has grown from about 2.8 billion monthly views to more than 7 billion. Peretti called BuzzFeed "primarily a mobile company." About 75 percent of BuzzFeed's content is consumed outside its own platform, including 21 percent on Snapchat and 14 percent on YouTube.

About 65% of U.S. TV homes now have at least one TV connected to the Internet via a gaming console, streaming player, Blu-ray player or through an integrated link, up from 44% in 2013 and 24% in 2010, Leichtman Research Group (LRG) found in a new study.

Amid that surge, there are now more connected TV devices in the U.S. than pay TV set-top boxes, LRG said.

How Marketers Really Use Data
If marketers aren’t using data to identify new customer segments, what are they using it for? According to December 2014 research from eConsultancy, the most common uses for data were attribution and calculating lifetime customer value.