When you sit down to watch Mr. Robot on Amazon Prime, does it matter if the 30- or 60-second message you have to watch first is an ad or an Amazon Prime Video promo? 

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.

Adobe on Tuesday will roll out a new approach to the concept of dynamic ad insertions.

The current state of the media universe presents a bounty of boundless choice to today’s consumer.

To correctly measure both the medium and the message, you need to re-think your approach to analytics.

The Guardian joins the Financial Times and the Economist in billing ads by time. The thinking goes that buying ads based on number of impressions doesn’t translate to an effective campaign and can lead to clients paying for ads that are never seen.

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.

Total TV usage among key TV viewers was up slightly in July -- with big gains from Internet-connected TV devices.

With both Facebook and YouTube aggressively dialing up their 360-degree video efforts in recent months, the immersive video format has emerged as the latest frontier

P&G is moving away from its traditional method of selling through local and big-box retailers, such as Walmart or Target.

Alison Lohse, Co-founder and COO at Conversion Logic introduces marketers to the newest jargon in the Martech world - UMIA, or unified marketing impact analytics and whether it really benefits the marketing performance measurement

Bill McCabe, CEO of Chicago-based Eicoff, says: “The economic viability and diversity of the Chicago and Midwest business community is often far greater than many people
assume.

The new data show how TV can increase advertiser sales volume when budgets removed from TV to fund digital are returned even partially to TV.

Starting soon, we’ll begin rolling out Snap Ads between Stories. As always, we’re being incredibly thoughtful about the experience

Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.

As much as 85 percent of video views happen with the sound off, according to multiple publisher

The new self-serve program, called Amazon Video Direct, allows video owners to distribute directly on Amazon’s video platform. The program could be a boon for YouTube networks struggling to create new revenue streams outside of YouTube, which takes a 45 percent cut of all ad revenue generated on its platform.