Amid the plethora of platforms, devices and audience fragmentation issues faced by media buyers within the television ecosystem

Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices

In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present

Celebrities and endorsements have long gone hand in hand. But we’ve gone from “Breakfast of Champions” with Lou Gehrig

Real TV hasn’t had a viewability issue since rabbit ears went the way of the dodo. Viewers of Wednesday night’s Game 7 of the World Series should say a hallelujah for that,

Through five games of the Major League Baseball World Series, the Fox event continues to score strong ratings gains

Targeting people with individualized TV commercials using cable or satellite boxes has been promoted as the future of television for at least a decade

Notable observations described further below for the month of September or the full third quarter include the following:

The cable companies are going to win the battle of the cord cutters. In, say, 20 years, if you want to watch TV (or a TV-like product)

Philipp Schindler was Google's ad chief for years, but few would know it.

Notable news on both the programmatic and traditional local TV fronts emerged from the other big media event held in New York, the Television Bureau of Advertising’s Forward Conference

Here's a recent article that delves into how these two worlds continue to merge together instead of moving apart.

The television advertising business is “at long last” beginning to see some of the change that’s been anticipated for so long.

The new fall TV season is upon us and if upfronts were any indication, this year’s line-up will feature more than just the usual array of short-lived flops and returning faves.

Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted

Pre-new media, the definition of a “publisher working” was primarily defined by how many people consumed the content a publisher produced in any media, and the depth of this consumption.