Mobile devices have become an extremely important part of everyday life for Americans and many people around the world.

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix.

When Amazon CEO Jeff Bezos asked the Washington Post’s product team several months ago to consider what a news reading app might look like on televisions, it wasn’t exactly a mandate.

Several staffers at New York Advertising Week handed out heart-shaped boxes emblazoned with “What is a great love story without a kiss?” and filled with Hershey's Kisses.

Young brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad spending for the U.S.

Looking to build business for its slower-moving Sunday afternoon in-theater film business, AMC Theatres this past weekend televised live NFL football games in more than 50 markets.

Twitch is the dominant player in the video-game streaming industry. But Microsoft’s Mixer signaled that it’s serious about taking on the Amazon-owned juggernaut when it recently inked streaming superstar Ninja to an exclusive deal.

Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel.

Despite facing a howling squall of criticism from the White House, endlessly tiresome media figures and more than a few sanctimonious former athletes, the U.S. Women’s National Team on Sunday achieved everything it had set out to do and more, winning their second consecutive FIFA World Cup title while making a seemingly irrefutable case for equal pay.

It turns out that television ads may be more than just background noise. A new study suggests that commercials can influence investor behavior in real time, leading to a slight boost in trading activity in the advertiser’s stock.

Early this year, Cars.com made a move that gives a glimpse of where the ad business may be heading. Cars.com used to do the lion’s share of its marketing through TV ads aimed at any and all consumers, including running commercials during the Super Bowl.

Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau.

Having bulked up on assets in the smart-TV space, Nielsen is targeting next year for the launch of a platform that will help scale addressable television advertising. Key to the effort will be executing ad replacement and decisioning.

AT&T’s plan to take on Netflix is taking shape, and it starts with one word: more.

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.