For a sign of how the coronavirus outbreak has upended the advertising industry, look no further than the topsy-turvy TV advertising market. Usually advertiser demand exceeds TV networks’ supply to the point that networks sell out the majority of their advertising inventory before the start of the month.

Netflix's "Tiger King: Murder, Mayhem and Madness" has been the talk of the pop culture world since the coronavirus outbreak forced people to stay inside

How COVID-19 Has Impacted Media Consumption, by Generation.

Looking at the realities of the business in what it said was a troubling time, the market insights firm’s TV in the Time of Covid-19 report found that while time spent watching TV is up…

The Olympic flame will remain extinguished until next summer, with the tournament now officially having been dialled back by 365 days.

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19.

During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever.

As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking.

With most Americans sheltering in place, everyone is watching more TV than ever before.

Comcast Corp.’s NBCUniversal is launching a new streaming advertising business for its local TV stations group as viewers and advertisers continue to shift to internet-connected programming.

Meet the new TV ecosystem. It’s going to look a lot more like the old one than many people realize

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes — attribution — direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising.

After 13 days, the Television Critics Association’s winter press tour wrapped on Sunday with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020.

Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15…

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future.

Vizio Inc., a major maker of TVs in North America, wants to sell some of the ads that appear on its TV sets’ screens.