Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen

More than 1.7 million people have downloaded Quibi, the app for the short-form mobile-only streaming service, since it debuted one week ago, “significantly exceeding” the company’s expectation

In an analysis of preliminary live viewing data from Comscore’s footprint of more than 60 million TVs nationwide, we identified several trends to watch:

While TV news consumption has grown significantly during the coronavirus pandemic, more people are also streaming entertainment as a respite from the news, the economy, finances, politics and health concerns.

For a sign of how the coronavirus outbreak has upended the advertising industry, look no further than the topsy-turvy TV advertising market. Usually advertiser demand exceeds TV networks’ supply to the point that networks sell out the majority of their advertising inventory before the start of the month.

Netflix's "Tiger King: Murder, Mayhem and Madness" has been the talk of the pop culture world since the coronavirus outbreak forced people to stay inside

How COVID-19 Has Impacted Media Consumption, by Generation.

Looking at the realities of the business in what it said was a troubling time, the market insights firm’s TV in the Time of Covid-19 report found that while time spent watching TV is up…

The Olympic flame will remain extinguished until next summer, with the tournament now officially having been dialled back by 365 days.

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19.

During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever.

As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking.

With most Americans sheltering in place, everyone is watching more TV than ever before.

Comcast Corp.’s NBCUniversal is launching a new streaming advertising business for its local TV stations group as viewers and advertisers continue to shift to internet-connected programming.

Meet the new TV ecosystem. It’s going to look a lot more like the old one than many people realize

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes — attribution — direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising.