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Our Story
Creative
Media
Analytics
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Contact Us
Our Story
Creative
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The Most Memorable Moments From the 2020 NewFronts
Industry News, 2020 Eicoff 6/30/20 Industry News, 2020 Eicoff 6/30/20

The Most Memorable Moments From the 2020 NewFronts

After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As.

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YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles
Industry News, 2020 External Source 6/11/20 Industry News, 2020 External Source 6/11/20

YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles

Usage of YouTube on TV screens is growing, but it remains primarily a mobile channel for advertisers

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When Live Sports Return to TV: Viewership and Ad Insights for NASCAR and Golf
2020, Industry News External Source 5/29/20 2020, Industry News External Source 5/29/20

When Live Sports Return to TV: Viewership and Ad Insights for NASCAR and Golf

After a months-long hiatus due to the coronavirus pandemic, a handful of live sports events began returning to TV screens the weekend of May 16…

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D2C Brands Driving The Highest Traffic To Their Sites
Industry News, 2020 External Source 5/18/20 Industry News, 2020 External Source 5/18/20

D2C Brands Driving The Highest Traffic To Their Sites

Thrive Market, Home Chef, Daily Harvest, Misfits Market, Veestro, New Age Beverages, and Suja Juice have shown the highest gains in direct-to-consumer in the food delivery sector.

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LiveRamp and Comscore Partner to Make TV Data Actionable
Industry News, 2020 External Source 5/13/20 Industry News, 2020 External Source 5/13/20

LiveRamp and Comscore Partner to Make TV Data Actionable

Consumer media consumption is evolving so quickly that media measurement is struggling to keep pace. The ecosystem is calling out for a next-generation measurement alternative.

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8 TV sales leaders on the state of the upfronts
Industry News, 2020 External Source 5/12/20 Industry News, 2020 External Source 5/12/20

8 TV sales leaders on the state of the upfronts

This week the TV industry would typically be gathered in New York City, braving the winding steps of the Beacon Theatre,

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OTT vs. CTV: What’s in a Name?
Industry News, 2020 External Source 5/8/20 Industry News, 2020 External Source 5/8/20

OTT vs. CTV: What’s in a Name?


Over the last few years, streaming services have exploded and have made the terms “OTT” and “CTV” (defined below) popular.

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Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
2020, Industry News External Source 5/6/20 2020, Industry News External Source 5/6/20

Accenture Finds COVID-19 Permanently Changing Consumer Behaviors

Consumers are realigning their purchasing priorities, personal lifestyles, and working practices post-pandemic, according to an Accenture survey.

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NFL’s social distancing draft is by far its most-watched ever
Industry News, 2020 Eicoff 4/27/20 Industry News, 2020 Eicoff 4/27/20

NFL’s social distancing draft is by far its most-watched ever

The first night of the National Football League draft, held digitally from living rooms and offices across the country, was the league’s most-watched opening round ever.

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Over-65s to drive American e-commerce growth
2020, Industry News External Source 4/22/20 2020, Industry News External Source 4/22/20

Over-65s to drive American e-commerce growth

An overview of consumers in the United States who plan to shop online more in the following month during the novel coronavirus (COVID-19) outbreak.

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The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games
Industry News, 2020 External Source 4/17/20 Industry News, 2020 External Source 4/17/20

The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games

Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen

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Short-Form Streamer Quibi Hits 1.7 Million App Downloads in First Week
Industry News, 2020 External Source 4/14/20 Industry News, 2020 External Source 4/14/20

Short-Form Streamer Quibi Hits 1.7 Million App Downloads in First Week

More than 1.7 million people have downloaded Quibi, the app for the short-form mobile-only streaming service, since it debuted one week ago, “significantly exceeding” the company’s expectation

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U.S. TV Viewing Is Increasing During Coronavirus Pandemic
Industry News, 2020 External Source 4/14/20 Industry News, 2020 External Source 4/14/20

U.S. TV Viewing Is Increasing During Coronavirus Pandemic

In an analysis of preliminary live viewing data from Comscore’s footprint of more than 60 million TVs nationwide, we identified several trends to watch:

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Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal
Industry News, 2020 External Source 4/14/20 Industry News, 2020 External Source 4/14/20

Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal

While TV news consumption has grown significantly during the coronavirus pandemic, more people are also streaming entertainment as a respite from the news, the economy, finances, politics and health concerns.

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TV advertising’s watershed moment: It is finally becoming more like digital
Industry News, 2020 External Source 4/13/20 Industry News, 2020 External Source 4/13/20

TV advertising’s watershed moment: It is finally becoming more like digital

For a sign of how the coronavirus outbreak has upended the advertising industry, look no further than the topsy-turvy TV advertising market. Usually advertiser demand exceeds TV networks’ supply to the point that networks sell out the majority of their advertising inventory before the start of the month.

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Here's how many people watched 'Tiger King' on Netflix
Industry News, 2020 External Source 4/10/20 Industry News, 2020 External Source 4/10/20

Here's how many people watched 'Tiger King' on Netflix

Netflix's "Tiger King: Murder, Mayhem and Madness" has been the talk of the pop culture world since the coronavirus outbreak forced people to stay inside

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