A global pandemic, widespread social unrest and polarizing political events.

The year is coming to a close, which means it’s time for critics like me to look back on the most memorable television of 2020

In a major overhaul of its video measurement, Nielsen is preparing to offer a new cross-media solution called Nielsen One.

As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen.

It's a wrap for "The Halo Effect," the trilogy of explorations into television's impact on consumer relationships with brands from Comcast's Effectv unit.

Adding television to digital media improves overall ad campaign performance compared to digital-only — including significantly higher time-spent with ads, brand recall and purchase intent.

Whisky brand will donate $1 to local venues each time someone plays If You Want Me to Stay

On Tuesday evening comes a new entrant in the cable news wars: WGN America’s News Nation, a three-hour primetime newscast that promises a just-the-facts approach to viewers’ daily diet.

Tito’s Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series.

Triller, the short video app backed by a Hollywood mogul and music celebrities, is rapidly ballooning in both user size and valuation.

Photographers from around the country today came together on Wednesday to help people who are out of work due to COVID-19.

Advertisers unable to mount traditional shoots where crews gather on location have adapted with tactics like using stock footage, animation and video captured at home on smartphones and webcams.

The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement.

According to newly released data from Comscore’s Total Home Panel, from Dec. 30, 2019 through the week of June 15, total average daily audio streaming hours rose by a third (32%).