Top 4 Streaming Platforms Total $3.5 Billion Over 12-month Period, Hulu Takes Top Spot
Four leading premium ad-supported streaming platforms, owned by legacy TV-centric media companies -- totaled $3.5 billion in advertising revenue…
Paramount+ Adds Live Channels for Lean-Back Viewing
Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows just like they would on linear TV.
Digital ad spending is surging, but measuring ad performance presents challenges
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence…
Peak selling and the pandemic
Research on the changing landscape of retail peaks at a time of sustained online growth
Why does Amazon want a branded TV?
Amazon.com reportedly plans to market its own branded TVs in the U.S., possibly as soon as October.
Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments
Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $100 million in commitments, the company said today.
Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
NBCUniversal’s Fandango, the digital network for entertainment, will combine two popular movie and TV streaming services — Vudu and FandangoNOW — to support ecommerce and improve on-demand entertainment services.
Netflix Fancies Future Business With Video Games
For Netflix, think video and games, not video and advertising.
Cable Giants Enlist Dish, Vizio To Fix Addressable Logjam
Top cable operators Comcast and Charter Communications, unable by themselves to make addressable advertising easy for marketers, have enlisted Dish Network and Vizio to try to solve their problem.
Univision’s Upfront Story: ‘Building on its Continued Transformation’
Virtually delivered Upfront presentations are in full swing, in lieu of the annual cocktail-fueled prance and dance across midtown Manhattan.
HBO Max’s Ad-Supported Tier Will Debut in Early June at $9.99 a Month
The ad-supported tier of WarnerMedia streamer HBO Max finally has a price point and a launch week.
Presented By Tubi NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up
In less than two weeks, NBCUniversal will take the wraps off its upcoming programming on linear and streaming as part of its annual upfront presentation.
As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku
Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month.
NFL signs more than $100 billion in media deals and gives Amazon exclusive games
The NFL is giving Amazon Prime Video exclusive rights to Thursday Night Football
Roku Acquires ‘This Old House’ Business, Including 1,500-Episode Library
Roku is adding a new annex to its original content strategy: The streaming platform has acquired This Old House Ventures, the company behind the 42-year-old home-improvement television brand.