Coinbase's strange QR-code Super Bowl ad briefly crashes app
The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.
YouTube Shuts Down Original Content Group
YouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.
Streaming Video Is Ready for a Shakeout, Analyst Says
As the number of streaming video services has increased significantly over the past few years, Barclays media analyst Kannan Venkateshwar believes it may be time for a shakeout in the business.
Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals
Video beats other media hands-down when it comes to achieving advertising goals – and within video, TV in all forms has gained status in comparison to digital video.
CES 2022: the innovations that stole the show
The emerging tech-driven trends that will impact marketers over the next year…
Top 4 Streaming Platforms Total $3.5 Billion Over 12-month Period, Hulu Takes Top Spot
Four leading premium ad-supported streaming platforms, owned by legacy TV-centric media companies -- totaled $3.5 billion in advertising revenue…
Paramount+ Adds Live Channels for Lean-Back Viewing
Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows just like they would on linear TV.
Digital ad spending is surging, but measuring ad performance presents challenges
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence…
Peak selling and the pandemic
Research on the changing landscape of retail peaks at a time of sustained online growth
Why does Amazon want a branded TV?
Amazon.com reportedly plans to market its own branded TVs in the U.S., possibly as soon as October.
Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments
Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $100 million in commitments, the company said today.
Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
NBCUniversal’s Fandango, the digital network for entertainment, will combine two popular movie and TV streaming services — Vudu and FandangoNOW — to support ecommerce and improve on-demand entertainment services.
Netflix Fancies Future Business With Video Games
For Netflix, think video and games, not video and advertising.
Cable Giants Enlist Dish, Vizio To Fix Addressable Logjam
Top cable operators Comcast and Charter Communications, unable by themselves to make addressable advertising easy for marketers, have enlisted Dish Network and Vizio to try to solve their problem.
Univision’s Upfront Story: ‘Building on its Continued Transformation’
Virtually delivered Upfront presentations are in full swing, in lieu of the annual cocktail-fueled prance and dance across midtown Manhattan.