Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer.

DeepIntent, the healthcare advertising technology company, has published research that unveils insight into consumer behaviours and preferences for ad-supported content.

Reed Hastings was consistent, year after year. Any time someone asked the Netflix CEO when he’d introduce ads to his streaming service, he insisted that it made no sense. Netflix was a better service because it didn’t have ads, he would say.

That was when Netflix was growing.

TV shows today are on the move, coming out from behind streaming paywalls for second runs on ad-supported networks or moving from ad-supported to streaming.

The ad-supported streamer, home to ‘Alex Rider’ and a growing slate of original series and movies, will change its name starting April 27.

They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS and Allbirds pioneered a new form of retail, one that went "direct to consumer" — via the internet — instead of selling through established outlets. They appeared unstoppable. But today, they're crashing hard with no bottom in sight.

The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.

YouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.

As the number of streaming video services has increased significantly over the past few years, Barclays media analyst Kannan Venkateshwar believes it may be time for a shakeout in the business.

Video beats other media hands-down when it comes to achieving advertising goals – and within video, TV in all forms has gained status in comparison to digital video.

The emerging tech-driven trends that will impact marketers over the next year…

Four leading premium ad-supported streaming platforms, owned by legacy TV-centric media companies -- totaled $3.5 billion in advertising revenue…

Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows just like they would on linear TV.

These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence…

Research on the changing landscape of retail peaks at a time of sustained online growth