The Direct-To-Consumer Craze Is Slamming Into Reality
They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS and Allbirds pioneered a new form of retail, one that went "direct to consumer" — via the internet — instead of selling through established outlets. They appeared unstoppable. But today, they're crashing hard with no bottom in sight.
Avoid the Google Toll – Go Direct to Your Consumer
Leave it to the crypto industry to help re-shape how companies will use TV for marketing moving forward.
Coinbase's strange QR-code Super Bowl ad briefly crashes app
The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.
YouTube Shuts Down Original Content Group
YouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.
Streaming Video Is Ready for a Shakeout, Analyst Says
As the number of streaming video services has increased significantly over the past few years, Barclays media analyst Kannan Venkateshwar believes it may be time for a shakeout in the business.
Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals
Video beats other media hands-down when it comes to achieving advertising goals – and within video, TV in all forms has gained status in comparison to digital video.
Eicoff in the Super Bowl!
We’re thrilled to announce the purchase of Super Bowl airtime for Wallbox!
CES 2022: the innovations that stole the show
The emerging tech-driven trends that will impact marketers over the next year…
QR Codes. Back from the dead
Like that favorite soap-opera character you swore perished in a fiery plane crash over the Amazon, QR codes (surprise!) have risen from the ashes.
Top 4 Streaming Platforms Total $3.5 Billion Over 12-month Period, Hulu Takes Top Spot
Four leading premium ad-supported streaming platforms, owned by legacy TV-centric media companies -- totaled $3.5 billion in advertising revenue…
Paramount+ Adds Live Channels for Lean-Back Viewing
Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows just like they would on linear TV.
Digital ad spending is surging, but measuring ad performance presents challenges
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence…
Listen up.
From mnemonics to sound effects, here are some audio tips to consider when developing your creative.
Stockholders or Stakeholders?
At Eicoff, we believe there’s a middle path where both stockholders and stakeholders can be happy. Where a healthy brand and the bottom line can support each other, making both your marketing and your company resilient…
EICOFF SPEAKER SERIES: PODCASTS
How can Podcast advertising help your marketing goals? We’ve assembled a panel of Podcast experts to discuss everything from targeting to measurement….