Recently, I read an article about the “abandonment of comedy in advertising.” Whether it’s fear of offending or pushing to be more “purposeful,” humor is on a downward trend. This article got me thinking. Not only because I’m a supporter of laughter (we need it), but also two of my favorite ads we created in 2023 were humorous.

A couple of things are certain every election year: your favorite candidate will ignore the debate moderators, and your TV screen will be blitzed with more political ads than you thought possible. Are you ready for it?

I walked into the Apple Store the other day with a mission: to experience the Apple Vision Pro for myself. Of course, I’d heard a lot about it, this cutting-edge device with the potential to transform how we work, collaborate, connect, relive memories and yes, enjoy entertainment.

Unless you’re a marketing director for a brand like Liquid Death, chances are you’ve thought about how to advertise your product to an older demographic. As an agency with a healthy history of advertising to seniors, here are a few considerations on how to best engage and connect with this often-overlooked audience:

Back in the 1950’s, people predicted a lot of amazing inventions that would happen in the future. Flying cars, mailmen with jetpacks, glass-domed houses, the “Jetscalator” and of course, robots. Ever wonder what our world would be like if robots really took over?

If your brand is thinking about driving growth through TV and CTV, there are many ways to approach it. While branding is important, performance is the key objective. So, as you think about bringing your brand to TV, here are some considerations from our creative, media and analytics teams.

From the opening YouTube presentation touting the power of creators’ ability to drive an intense connection and attention from their followers to Roku promoting all the “unmissable” moments streamed through their devices (original content, sports, news, etc.,), it was clear the pivot from just raw impressions to impressions that are garnering attention was a hot button.

As technology continues to evolve, we evolve! Google Analytics has been a staple for measuring website traffic, user behavior, and conversions in digital marketing and advertising. Google Analytics 4 (GA4), the latest update, brings substantial changes to how data is collected and analyzed, compared to its predecessor, Universal Analytics (UA). In this post, we will explore the differences between GA4 and UA and how this new update will affect digital marketing and advertising.

DRTV creative is really anything that gets someone to do something when they see your ad. Something more than a smile, or a laugh, or a nod. However, crafting an engaging, compelling, response-generating message is harder than it sounds. In our experience, here are four keys to creating successful DRTV commercials.

When Conformis came to us to help tell their story, we thought: who could do it better than a couple of knees? Read more to see our spot in its entirety!

I recently read an CNBC article titled: "What will TV look like in three years?" and was struck by the range of answers given by industry executives. I also didn't see any representation from the ad agency side, which I feel is valuable given how closely we watch these trends.  So here are my thoughts and answers to the questions posed in this article.

One of the biggest A.I. stories of 2022 happened on November 30th. The launch of ChatGPT. Developed by Open AI, ChatGPT is designed to learn from and then generate human-like text. It’s an offshoot from creating chat technology for customer service needs. And it’s prepared to write just about anything you want. However, after spending some quality time with ChatGPT, I’m not so worried for all us writers out there.

I imagine the first thing I need to answer is: “Brock who?” Two weeks ago, I’d never heard of him either. Brock Purdy was the last pick in the 2022 NFL draft, aka Mr. Irrelevant. But what, as non-NFL folks, can we learn from Brock Purdy’s story? Well, quite a lot:

The health, wellness and medical device category has always been a strong one for TV advertisers. As an agency with a number of these clients, we’ve tracked the category carefully, and have found that one factor has had a huge impact on effectiveness.

To showcase James Hardie siding on the Nashville home, as well as generate awareness for the HGTV Urban Oasis 2022 sweepstakes, performance advertising agency Eicoff partnered with enhanced ad experts BrightLine to create an interactive commercial currently running on the discovery+ streaming platform.

When someone asks me why I’m so excited about CTV, I simply say, “It combines the best of television advertising and digital advertising”. Nice and simple. And while that’s true, the reality is a little more complicated than that.