before pen meets paper, you’ve got to ask the most important question: what kind of reaction are we after?
When IHOP first announced (with little detail) they were changing their name to IHOB, people instantly freaked out.
SPARK is a mentoring program for urban middle school kids that Eicoff has been participating in for several years.
Another year and another amazing turnout to support Off the Street Club's Save Our Summer (SOS) initiative.
Stories are potently engaging - there's neuroscience to back that up,
Here’s a look at some of the notable smartphone-produced work from both experimental and well-known directors.
Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second.
Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?
Cuisines from all corners of world came out to compete.
Television is a mass medium. How many times have you heard this phrase articulated in one form or another?
The dude (way hipper than yours truly) said, "Man, you guys put the old in old school."
“We’re not saving lives.” This is an old advertising cliché that’s been tossed around by marketers for decades.
Eicoff is thrilled to announce that Metromile, the leader in pay-per-mile car insurance in the U.S. and disruptor in the auto insurance industry, has selected us as their partner for TV advertising in 2018.
The Eicoff CanDo Cooks did it again!
What a terrific way way to mark a milestone.
We’ve all been there.
You meet someone for the first time.
At Eicoff, the spirit of the season was very much alive this year.
Off The Street Club brings hope, opportunity and joy to children living on the West Side of Chicago. I
Do you know what today is? It’s World Television Day.
What makes some people love Mondays and others dread them?
What is the biggest digital platform around? Looks like TV to me.
Every marketer knows that TV Advertising has an impact on other channels. It shapes your SEO...
Featuring a highly-competitive lineup of flavor profiles, the 2017 Eicoff Dip Duel was one for the record and recipe books.
Thanks to everyone who attended another terrific Eicoff Media Day.
The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.
In recent years, the health and wellness category has exploded.
Here at Eicoff, we believe in common sense. It can reduce complex issues to simple truisms.
Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms
As OTT consumption has moved from a rising trend to the mainstream…
he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…
Videos are prominent fixtures in today's marketing plans.
iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.
ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.
A new heavyweight is preparing to enter the world of podcasting.
The Digital Content NewFronts this year tightened up, cleaned up and grew up.
Survey shows nearly 60 percent of ad budgets devoted to video
YouTube will begin selling ads in its live TV stream…
Twitter is no longer Wall Street’s worst enemy…
On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself,
In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data
Over and over again, the conversation at last week’s Multicultural TV Summit in New York City returned to one point:
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.
Chaturvedi spoke with AdExchanger about how Turner builds its business plans on the basis of a good user experience.
Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.
Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.
Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.
Online businesses remain the biggest investors in TV advertising
In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.
The esports industry is growing quickly, with new leagues, teams and distribution channels.
TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.
Ad spend on connected TV devices is accelerating at a quick pace,
Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...
NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,
lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared:
Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.
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