San Francisco-based Tally, developer of an automated debt management platform, has named Eicoff as their agency. The assignment is for DRTV creative and media buying for a campaign that launches in July.
With about third of America tuning in every month, consuming (on average) 6.5 hours of content every week, it’s no surprise that podcasts have captured the attention of publishers and advertisers everywhere.
San Francisco-based Philo, the nation’s first entertainment focused streaming TV service, has chosen Eicoff as its direct response television agency. Philo will leverage a DRTV strategy to drive subscriptions for its service, as well as increase awareness & recognition of their growing brand.
The goal of direct response television is simple: create an advertisement that incites the audience to take action. Of course, no matter what action you’d like them to take, there’s a high probability the viewer will simply go online and begin their own exploration.
As part of our fundraising efforts for Off The Street Club’s “Save our Summer” initiative, last week we threw a “Dip and Donate” event. Our creative Eicoff cooks once again brought forth a tasty array of deliciousness. And the hungry attendees gladly indulged.
A sure sign of a strong brand is its ability to shine in any medium. Display. Print. Audio. Video. Blimp-vertising. A solid brand should adapt to its new environment while still maintaining the core look, tone and personality that it has spent a lot time (and likely $$$) to build.
Our latest creative for Oak Street Health highlights their unique way of caring for patients. From transportation to social activities to simply spending more time listening to you, they understand that all the little things truly make a big difference for you and your health.
This may feel like a bold or self-serving statement, but I truly believe no one knows how to do Direct-to-Consumer (D2C) advertising better than a Direct Response agency. Think about it. DR agencies have a long history of eliminating the middleman and selling straight to consumers.
See our latest creative for 1800petmeds, featuring dogs and cats guiding owners to a better way to save. Let your pets do the saving for you and take the wheel. At 1800PETMEDS pet owners can save on flea, heartworm and any other medication that they need. But not just medication! save on fun things like tennis balls, and bones!
In recent years, the health and wellness category has exploded. Yet a lot of the commercials seem to be the same throughout the market. We constructed 2 minute ads that focused on a different feature: education. This was tested through the roof! The more educated viewers are, the more receptive they are to a brand. Education doesn’t have to be boring. Read this to see what our approach was!
There is a misconception in TV advertising saying that TV is only good for reaching a massive audience. However, TV has evolved and now TV can target very narrow audiences. Why and how is this possible? a lot has to do with fragmentation of stations and cable networks. Another reason is because of big data and advance analytics. Check out this blog by Eicoff’s CEO and maybe we can change your mind!
Search, Digital and TV marketing should be considered as complimentary and not rivals. They need each other. TV drives search and having search optimized is critical today. Check out this video series with Eicoff CEO and BeFoundOnline President Dan Golden chatting about the importance of having these two marketing skills together.
Here at Eicoff we make a point to help others and give back. Our time at the Chicago Food Depository was record breaking. We were packing can food and unloading and loading bags of rice for hours. Check out what we accomplished in a short amount of time
Digital advertising and TV go together like biscuits and gravy, people just don’t know it. At Eicoff we are trend setters and can tell the future though. TV and digital compliment each other. There is not one or the other. People watch TV then go one their media devices and search or watch videos of probably similar content.
Creative and data analytics can inform each other and inspire innovation. data and creative combined can provide messaging that is meaningful to an audience. The combination provides predictive data. The truth is creative brings data to life!
The media landscape saturation is a threat for publishers because it limits the availability for new content. This creates opportunity for innovation with media outlets like diginets and OpenTV. We try to seek out opportunity where we can.
SEO and any TV marketing go hand in hand specifically, DRTV. Direct Response Television needs a good online marketing strategy to compliment the initiative. Here are three digital strategies to make your campaign standout and perform their best. These are designed to boost any online traffic coming from any TV initiative. Check it out.
Any D2C brand’s goal is to sell directly to the consumer. This is accomplished by D2C or DTC brands advertising of social media like Instagram and Facebook, where these brands are exposed to customers directly. Since market saturation actively is setting in marketers are switching outlets to DRTV or direct response television to fulfill their needs.
It was one year ago this month when Fox introduced 6-second TV commercials to their NFL broadcasts. This made everyone shorten their ads so because it was the trendy thing to do. Not eicoff, we knew that this market would become saturated fast and so we stayed with creating longer form ads.
It is critical to have an digital marketing strategy to compliment any TV initiatives especially direct response television. A highly visible organic search presence will help your click-through-rate and conversions immensely. Check out this post to find out what digital marketing strategies to invest in.
Data inspired creative is a tricky concept. On one hand it makes sense and on the other hand creative circles feel that it is a threat to their process. The reality is data is here to stay and can work creative to inspire a message. Read this blog on how creative and data can be a happy marriage.
before pen meets paper, you’ve got to ask the most important question: what kind of reaction are we after? Eliciting a reaction is one of the main purposes of advertising. It’s hard to elicit an emotional reaction and also drive a response. Creatively speaking, if it's an emotional response that you seek, you'll tend toward traditional storytelling.
Despite facing a howling squall of criticism from the White House, endlessly tiresome media figures and more than a few sanctimonious former athletes, the U.S. Women’s National Team on Sunday achieved everything it had set out to do and more, winning their second consecutive FIFA World Cup title while making a seemingly irrefutable case for equal pay.
It turns out that television ads may be more than just background noise. A new study suggests that commercials can influence investor behavior in real time, leading to a slight boost in trading activity in the advertiser’s stock.
Early this year, Cars.com made a move that gives a glimpse of where the ad business may be heading. Cars.com used to do the lion’s share of its marketing through TV ads aimed at any and all consumers, including running commercials during the Super Bowl.
Having bulked up on assets in the smart-TV space, Nielsen is targeting next year for the launch of a platform that will help scale addressable television advertising. Key to the effort will be executing ad replacement and decisioning.
BuzzFeed might be best known for hands and pans and other social videos perfectly suited for news feeds, but these days, the publisher is more committed to TV-like, episodic franchises for YouTube, Facebook and other platforms — and it plans to produce as many as 20 this year.
A spree of direct-to-consumer (DTC) brands, including Hubble, Bonobos and Rothy’s, have started running TV commercials. And aside from adding demand to the scatter market, those DTC companies are bringing digital-first measurement standards to the new (ahem, old) media channel
TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the water cooler, they’re talking about all the shows they’re binging on.”
A&E Networks is looking to woo brands that don't typically advertise on TV with a new tool that lowers the cost of entry and offers enhanced digital-style metrics. Dubbed "P1," the tool will allow small and mid-size clients to target audiences and optimize their commercial buys on a single network
Rivals team up on a system for addressable ads on smart TV. People who have smart TVs will be targeted ads based on what they are interested in. How is this different? People watching the same program will be able to serve two different types of ads for the same brand simultaneously. Pretty cool, right? Read this article for more info!
Targeting on TV with the same precision as digital is becoming a reality. OTT platforms enables pinpoint accuracy of any audience. The misconception that TV is dead is just that , a misconception. That being said there are things that work for TV that don’t neccessarity work when targeting on digital platforms. Read for more info!
When serial entrepreneur Ilya Pozin and his co-founder Tom Ryan launched Pluto TV in 2014, the idea went against the grain. Pluto was brought up to be a streaming service unlike a subscription based model. It was bought out by Viacom and its technology is used internationally now. Pluto’s business model is different but has given it an advantage compared to alternatives.
Amazon is making a big move in the cost-per-action (CPA) marketing space, launching a new service called Amazon Moments designed to allow companies to reward their loyal users. Companies that use the tool will be able to give their customers more value. Click here to read more!
Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!