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$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It.

A cat meowing for Hellmann’s mayonnaise, Peyton Manning chucking Bud Light beers to patrons in a bar, and Kris Jenner stacking Oreo cookies. They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl.

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Amazon Is About to Eat the TV Universe

Mark your calendar: On Jan. 29, Amazon will unleash what one top advertising executive calls a “tornado” that will “upend” the streaming video landscape. The company will flip a switch and turn on ads for all of its Prime Video viewers. Users will have the option to pay $3 a month to remove the ads, but as the executive quips: “Almost no one will do that, are you kidding me?”

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Eicoff’s New Chapter: Delia Marshall as President

Today, leading performance advertising agency Eicoff, part of the Ogilvy’s global Experience network, announced the appointment of Delia Marshall as the company’s President. Marshall is the first woman to hold this position in the agency’s 60-year history. She will be responsible for Eicoff’s strategic direction, operations, business development and growth.

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The Great Rebundling Will Be Ad-Supported

Verizon announced the latest milestone in The Great Rebundling this week, offering its mobile customers access to both Netflix and Max for just $10/month, a 40 percent savings. 

The catch—because there’s always a catch—is that the deal is only good on the ad-supported versions of both apps.

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We Won Gold!

At Eicoff, we’re all about getting results for our clients.

But it feels great when some come our way, as well.

And that’s why we’re so excited and proud to announce we won “Gold” from AdAge and Modern Healthcare at this year’s Healthcare Marketing Impact Awards. Specifically, for Film/TV/Video Campaign of the Year in the Suppliers/Vendors/Pharmaceutical Companies category.  

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Grow Your Brand With This Growing Population

Unless you’re a marketing director for a brand like Liquid Death, chances are you’ve thought about how to advertise your product to an older demographic. As an agency with a healthy history of advertising to seniors, here are a few considerations on how to best engage and connect with this often-overlooked audience:

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