It was one year ago this month when Fox introduced 6-second TV commercials to their NFL broadcasts.
Earlier this week, Eicoff traveled to Las Vegas to present at the DMA &Then Conference. Our topic: Storyselling, Data-inspired Messaging.
It would be awesome if people always followed the call to action in a TV ad.
For way too long, TV and digital marketers have separated themselves into two different worlds.
After another great semester with the Spark Program, we'd like to thank all of the Eicoff volunteers…
In creative circles, there’s a whole lotta agita about data and its role in/threat to the creative process.
before pen meets paper, you’ve got to ask the most important question: what kind of reaction are we after?
When IHOP first announced (with little detail) they were changing their name to IHOB, people instantly freaked out.
SPARK is a mentoring program for urban middle school kids that Eicoff has been participating in for several years.
Another year and another amazing turnout to support Off the Street Club's Save Our Summer (SOS) initiative.
Stories are potently engaging - there's neuroscience to back that up,
Here’s a look at some of the notable smartphone-produced work from both experimental and well-known directors.
Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second.
Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?
Cuisines from all corners of world came out to compete.
Television is a mass medium. How many times have you heard this phrase articulated in one form or another?
The dude (way hipper than yours truly) said, "Man, you guys put the old in old school."
“We’re not saving lives.” This is an old advertising cliché that’s been tossed around by marketers for decades.
Eicoff is thrilled to announce that Metromile, the leader in pay-per-mile car insurance in the U.S. and disruptor in the auto insurance industry, has selected us as their partner for TV advertising in 2018.
The Eicoff CanDo Cooks did it again!
What a terrific way way to mark a milestone.
We’ve all been there.
You meet someone for the first time.
At Eicoff, the spirit of the season was very much alive this year.
Off The Street Club brings hope, opportunity and joy to children living on the West Side of Chicago. I
Do you know what today is? It’s World Television Day.
What makes some people love Mondays and others dread them?
What is the biggest digital platform around? Looks like TV to me.
Every marketer knows that TV Advertising has an impact on other channels. It shapes your SEO...
New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income
I bet Lord Simon Wolfson a pint that Next will return ad spend to television by the end of next year.
The video marketing platform Innovid on Thursday launched a self-serve advertising tool designed to allow brands…
SiriusXM said Monday that it is acquiring Pandora in a $3.5 billion deal that aims to create an all-encompassing digital audio offering…
Facebook’s Watch video-streaming platform has been rolled out worldwide, nearly a year after its initial launch in the US.
Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork…
Over-the-top (OTT) adoption is on the rise, increasing 17 percent year-over-year.
Netflix has confirmed a major change to its video-streaming service, effective as of this week for at least some users: video ads for other Netflix series between episodes.
It’s become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television…
Video-on-demand TV advertising through major cable TV providers continues its steady climb.
Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.
Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms
As OTT consumption has moved from a rising trend to the mainstream…
he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…
Videos are prominent fixtures in today's marketing plans.
iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.
ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.
A new heavyweight is preparing to enter the world of podcasting.
The Digital Content NewFronts this year tightened up, cleaned up and grew up.
Survey shows nearly 60 percent of ad budgets devoted to video
YouTube will begin selling ads in its live TV stream…
Twitter is no longer Wall Street’s worst enemy…
On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself,
In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data
Over and over again, the conversation at last week’s Multicultural TV Summit in New York City returned to one point:
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.
Chaturvedi spoke with AdExchanger about how Turner builds its business plans on the basis of a good user experience.
Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.
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