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eicoff.com
eicoff.com
Our Story
Creative
Media
Analytics
Growth Stories
News
Careers
Contact Us
Our Story
Creative
Media
Analytics
Growth Stories
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Careers
Contact Us
Television At A Crossroads
2017, Industry News External Source 12/21/17 2017, Industry News External Source 12/21/17

Television At A Crossroads

It’s a curious time for the television industry.

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5 Weeks of Giving
2017, Eicoff Blog Eicoff 12/18/17 2017, Eicoff Blog Eicoff 12/18/17

5 Weeks of Giving

At Eicoff, the spirit of the season was very much alive this year.

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Disney Will Acquire 21st Century Fox For $52.4 Billion
2017, Industry News External Source 12/14/17 2017, Industry News External Source 12/14/17

Disney Will Acquire 21st Century Fox For $52.4 Billion

A deal that would have been unimaginable just a couple months ago has now been finalized:

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Off The Street Club Holiday Luncheon 2017
2017, Eicoff Blog Eicoff 12/8/17 2017, Eicoff Blog Eicoff 12/8/17

Off The Street Club Holiday Luncheon 2017

Off The Street Club brings hope, opportunity and joy to children living on the West Side of Chicago. I

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Disney is about to go to war with Netflix and Fox could be a big weapon
2017, Industry News External Source 12/7/17 2017, Industry News External Source 12/7/17

Disney is about to go to war with Netflix and Fox could be a big weapon

Disney may be closing in on a media-industry-rocking deal to acquire a collection of assets from 21st Century Fox.

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TV Networks Move Forward With New Attribution Model
2017, Industry News External Source 12/5/17 2017, Industry News External Source 12/5/17

TV Networks Move Forward With New Attribution Model

TV networks are moving forward with developing a standardized method for proving commercials drive business results.

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Two New Tools Will Enable Facebook Advertisers to Fine-Tune Their Campaigns
2017, Industry News External Source 12/4/17 2017, Industry News External Source 12/4/17

Two New Tools Will Enable Facebook Advertisers to Fine-Tune Their Campaigns

Facebook Tuesday introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn.

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National TV News Viewing Surpasses 2016
2017, Industry News External Source 12/4/17 2017, Industry News External Source 12/4/17

National TV News Viewing Surpasses 2016

National TV news viewing remains strong year-to-date -- even more than last year, despite election-year results.

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Facebook to Lift Longtime Ban on Pre-Roll Ads
2017, Industry News External Source 12/1/17 2017, Industry News External Source 12/1/17

Facebook to Lift Longtime Ban on Pre-Roll Ads

Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.

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Let's Celebrate! It's World Television Day.
2017, Eicoff Blog Eicoff 11/21/17 2017, Eicoff Blog Eicoff 11/21/17

Let's Celebrate! It's World Television Day.

Do you know what today is? It’s World Television Day.

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Roku TV Set-Top Ad Biz Delivers Impressive Results
2017, Industry News Eicoff 11/14/17 2017, Industry News Eicoff 11/14/17

Roku TV Set-Top Ad Biz Delivers Impressive Results

Traditional TV media companies need to get into over-the-top TV advertising revenues. The reason is economic.

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Pandora Is Pitching Brands Ad Targeting for Connected-Home Devices
2017, Industry News External Source 11/13/17 2017, Industry News External Source 11/13/17

Pandora Is Pitching Brands Ad Targeting for Connected-Home Devices

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements.

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Keeping up with the Kulture-Dashians
2017, Eicoff Blog Lisel Larson 11/8/17 2017, Eicoff Blog Lisel Larson 11/8/17

Keeping up with the Kulture-Dashians

What makes some people love Mondays and others dread them?

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Study: Longer Videos Mean Higher Engagement
2017, Industry News External Source 11/6/17 2017, Industry News External Source 11/6/17

Study: Longer Videos Mean Higher Engagement

Media companies that post longer videos to social platforms like Facebook see significantly more engagement

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World Series Sponsored By Who???
2017, Eicoff Blog James Vainisi 11/1/17 2017, Eicoff Blog James Vainisi 11/1/17

World Series Sponsored By Who???

What is the biggest digital platform around?  Looks like TV to me.

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Recognizing the Real TV Picture
2017, Industry News Eicoff 10/26/17 2017, Industry News Eicoff 10/26/17

Recognizing the Real TV Picture

Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.

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