Consumer goods giant Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review.

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.

The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.

Creative and data analytics can inform each other and inspire innovation. data and creative combined can provide messaging that is meaningful to an audience. The combination provides predictive data. The truth is creative brings data to life!

This year connected TV overtook mobile as the screen on which the most digital video impressions were served.

The media landscape saturation is a threat for publishers because it limits the availability for new content. This creates opportunity for innovation with media outlets like diginets and OpenTV. We try to seek out opportunity where we can.

How do you collect hundreds of toys for kids in need this holiday?

SEO and any TV marketing go hand in hand specifically, DRTV. Direct Response Television needs a good online marketing strategy to compliment the initiative. Here are three digital strategies to make your campaign standout and perform their best. These are designed to boost any online traffic coming from any TV initiative. Check it out.

In five to ten years, the experience for everyone in the car -- including the driver -- is going to radically change

Netflix, the streaming-video juggernaut, is growing with astonishing speed.

The death of linear TV has been greatly exaggerated.

Hulu is expanding programming options available to its live-streaming TV customers — without raising the price of its core bundle.

Any D2C brand’s goal is to sell directly to the consumer. This is accomplished by D2C or DTC brands advertising of social media like Instagram and Facebook, where these brands are exposed to customers directly. Since market saturation actively is setting in marketers are switching outlets to DRTV or direct response television to fulfill their needs.

It is no secret that as the Hispanic-American audience continues to grow year by year so does its buying power in advertising, viewership in television and impact in entertainment and popular culture

As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for marketers—the holy grail being, of course, driving a purchase.

It was one year ago this month when Fox introduced 6-second TV commercials to their NFL broadcasts. This made everyone shorten their ads so because it was the trendy thing to do. Not eicoff, we knew that this market would become saturated fast and so we stayed with creating longer form ads.