Advanced TV

Targeted TV Advertising Is Taking Off

Early this year, Cars.com made a move that gives a glimpse of where the ad business may be heading. Cars.com used to do the lion’s share of its marketing through TV ads aimed at any and all consumers, including running commercials during the Super Bowl.

TV networks race into data-based ad sales

TV networks race into data-based ad sales

In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data