Netflix is following in the footsteps of other streamers and saying “Bonjour” to a retail media collaboration. The company is testing a partnership with French retailer Carrefour that includes some Netflix ad subscribers getting 10 percent off Carrefour products.

Verizon announced the latest milestone in The Great Rebundling this week, offering its mobile customers access to both Netflix and Max for just $10/month, a 40 percent savings. 

The catch—because there’s always a catch—is that the deal is only good on the ad-supported versions of both apps.

Unless you’re a marketing director for a brand like Liquid Death, chances are you’ve thought about how to advertise your product to an older demographic. As an agency with a healthy history of advertising to seniors, here are a few considerations on how to best engage and connect with this often-overlooked audience:

One of the biggest A.I. stories of 2022 happened on November 30th. The launch of ChatGPT. Developed by Open AI, ChatGPT is designed to learn from and then generate human-like text. It’s an offshoot from creating chat technology for customer service needs. And it’s prepared to write just about anything you want. However, after spending some quality time with ChatGPT, I’m not so worried for all us writers out there.

I imagine the first thing I need to answer is: “Brock who?” Two weeks ago, I’d never heard of him either. Brock Purdy was the last pick in the 2022 NFL draft, aka Mr. Irrelevant. But what, as non-NFL folks, can we learn from Brock Purdy’s story? Well, quite a lot:

As Sarah Mahoney writes, when you dig a little deeper into the current fascination with storytelling, there’s more to the story.

Is your marketing leading people into the wrong hands?

NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,