Mark your calendar: On Jan. 29, Amazon will unleash what one top advertising executive calls a “tornado” that will “upend” the streaming video landscape. The company will flip a switch and turn on ads for all of its Prime Video viewers. Users will have the option to pay $3 a month to remove the ads, but as the executive quips: “Almost no one will do that, are you kidding me?”

Streaming ad frequency is still a head-scratcher – and a big challenge – for advertisers. So, MAGNA and Roku released a joint study this week to give buyers some advice about how to approach it – including when to dial it down and when to turn it up.

Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads.

The top ways consumers are finding out about new TV shows or movies continues to be through commercials or ads that run during other shows says TiVo.

To showcase James Hardie siding on the Nashville home, as well as generate awareness for the HGTV Urban Oasis 2022 sweepstakes, performance advertising agency Eicoff partnered with enhanced ad experts BrightLine to create an interactive commercial currently running on the discovery+ streaming platform.

Advertising "attention" and "viewability" -- two key measures of advertising effectiveness, according to TV measurement firm TVision -- continue to improve on connected TV (CTV) platforms versus linear TV.

DeepIntent, the healthcare advertising technology company, has published research that unveils insight into consumer behaviours and preferences for ad-supported content.

When someone asks me why I’m so excited about CTV, I simply say, “It combines the best of television advertising and digital advertising”. Nice and simple. And while that’s true, the reality is a little more complicated than that.

Video beats other media hands-down when it comes to achieving advertising goals – and within video, TV in all forms has gained status in comparison to digital video.

If you’re in tune with the television media world, you’ve certainly seen the topic of Connected TV (CTV) soar in popularity over the last year.

Connected TV is poised to play a bigger role and open new interactive and creative opportunities for marketers during this year’s Super Bowl and other live events.