They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS and Allbirds pioneered a new form of retail, one that went "direct to consumer" — via the internet — instead of selling through established outlets. They appeared unstoppable. But today, they're crashing hard with no bottom in sight.

Leave it to the crypto industry to help re-shape how companies will use TV for marketing moving forward.

Research on the changing landscape of retail peaks at a time of sustained online growth

Under Armour said Wednesday it is forging ahead with its turnaround strategy to pull its sneakers and sweat-wicking tops out of struggling middlemen and instead pour investments into its own stores and website.

In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV.

As a podcast enthusiast, I’m always up for an episode of How I Built This by NPR. A recently re-aired episode documented the story of how co-founders Niraj Shah and Steve Conine came to build Wayfair.

The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement.

Over the past year, we’ve seen more and more DTC brands test television for the first time.

Thrive Market, Home Chef, Daily Harvest, Misfits Market, Veestro, New Age Beverages, and Suja Juice have shown the highest gains in direct-to-consumer in the food delivery sector.

An overview of consumers in the United States who plan to shop online more in the following month during the novel coronavirus (COVID-19) outbreak.

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes — attribution — direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising.

Young brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad spending for the U.S.

Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau.

This may feel like a bold or self-serving statement, but I truly believe no one knows how to do Direct-to-Consumer (D2C) advertising better than a Direct Response agency. Think about it. DR agencies have a long history of eliminating the middleman and selling straight to consumers.

Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!