New sports streamer will change TV as we know it — and may start an industry fight.
A new sports-focused streaming platform could anger pay-TV distributors and sports leagues.
Disney, Warner Bros. Discovery, and Fox announced their new jointly owned venture Tuesday.
Here’s what industry execs really think about the new streamer.
CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still Leads
Advertising "attention" and "viewability" -- two key measures of advertising effectiveness, according to TV measurement firm TVision -- continue to improve on connected TV (CTV) platforms versus linear TV.
Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals
Video beats other media hands-down when it comes to achieving advertising goals – and within video, TV in all forms has gained status in comparison to digital video.
Non-Traditional Audiences Are Changing Linear TV
The death of linear TV has been greatly exaggerated.