OTA fastest-growing acronym in premium video advertising – not OTT

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?

The OTT Experience: Understanding Connected Living Room Audiences

The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.

OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income

Innovid Rolls Out Interactive Ad Tool For OTT

The video marketing platform Innovid on Thursday launched a self-serve advertising tool designed to allow brands…

When Linear TV and Digital Collide: The Rise of the Virtual MVPD

The Worlds of linear TV and OTT platforms are colliding. over the past year, we’ve seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs. MVPD stands for multichannel video programming distributor. Since video services like these are relatively cheap, they most likely will rule in the years to come.