Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?
The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.
New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income
The video marketing platform Innovid on Thursday launched a self-serve advertising tool designed to allow brands…
The Worlds of linear TV and OTT platforms are colliding. over the past year, we’ve seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs. MVPD stands for multichannel video programming distributor. Since video services like these are relatively cheap, they most likely will rule in the years to come.