The top ways consumers are finding out about new TV shows or movies continues to be through commercials or ads that run during other shows says TiVo.

Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer.

During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever.

Comcast Corp.’s NBCUniversal is launching a new streaming advertising business for its local TV stations group as viewers and advertisers continue to shift to internet-connected programming.

After 13 days, the Television Critics Association’s winter press tour wrapped on Sunday with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020.

Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15…

Here's a plot twist — one company is deciding not to launch a new streaming video service.

Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.