advertising

When old school becomes a new trend.

When old school becomes a new trend.

Performance marketers hold advertising to very precise goals. It needs to grow their business. It needs to generate revenue. And, most importantly, it needs to provide a positive return on investment.

What your brand needs to know about the burgeoning video-game streaming battle

Twitch is the dominant player in the video-game streaming industry. But Microsoft’s Mixer signaled that it’s serious about taking on the Amazon-owned juggernaut when it recently inked streaming superstar Ninja to an exclusive deal.

TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More…

After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff.

Marketers are wrong to write off TV, research finds

TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the water cooler, they’re talking about all the shows they’re binging on.”

Teach Your Viewers Well

In recent years, the health and wellness category has exploded. Yet a lot of the commercials seem to be the same throughout the market. We constructed 2 minute ads that focused on a different feature: education. This was tested through the roof! The more educated viewers are, the more receptive they are to a brand. Education doesn’t have to be boring. Read this to see what our approach was!

TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising

This year connected TV overtook mobile as the screen on which the most digital video impressions were served.

OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income

Innovid Rolls Out Interactive Ad Tool For OTT

The video marketing platform Innovid on Thursday launched a self-serve advertising tool designed to allow brands…

Netflix will now interrupt series binges with video ads for its other series

Netflix has confirmed a major change to its video-streaming service, effective as of this week for at least some users: video ads for other Netflix series between episodes.

iHeartMedia Develops Digital-Like Analytics Suite For Broadcast Radio

iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.

The best and worst of the 2018 NewFronts

The Digital Content NewFronts this year tightened up, cleaned up and grew up.

Storyselling

Stories are an art form that has a beginning, middle and an end. They can be funny in nature, and provoke a lot of different emotions but often do not sell. Storyselling takes those wonderful stories and gives them structure that at the end of the day produces a sale. Eicoff has perfected that art and has instilled in every client commercial we do. Click here to learn our approach!

More Advertisers Using Video in Digital Campaigns

Survey shows nearly 60 percent of ad budgets devoted to video

YouTube will begin selling ads in live TV service

YouTube will begin selling ads in its live TV stream…

Twitter’s comeback fueled by video focus and international growth

Twitter is no longer Wall Street’s worst enemy…