After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff.
TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the water cooler, they’re talking about all the shows they’re binging on.”
In recent years, the health and wellness category has exploded. Yet a lot of the commercials seem to be the same throughout the market. We constructed 2 minute ads that focused on a different feature: education. This was tested through the roof! The more educated viewers are, the more receptive they are to a brand. Education doesn’t have to be boring. Read this to see what our approach was!
TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.
This year connected TV overtook mobile as the screen on which the most digital video impressions were served.
New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income
The video marketing platform Innovid on Thursday launched a self-serve advertising tool designed to allow brands…
Netflix has confirmed a major change to its video-streaming service, effective as of this week for at least some users: video ads for other Netflix series between episodes.
iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.
The Digital Content NewFronts this year tightened up, cleaned up and grew up.
Stories are an art form that has a beginning, middle and an end. They can be funny in nature, and provoke a lot of different emotions but often do not sell. Storyselling takes those wonderful stories and gives them structure that at the end of the day produces a sale. Eicoff has perfected that art and has instilled in every client commercial we do. Click here to learn our approach!
Survey shows nearly 60 percent of ad budgets devoted to video
YouTube will begin selling ads in its live TV stream…
Twitter is no longer Wall Street’s worst enemy…
On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself,
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.