analytics

Disney, A+E, AMC, Discovery Follow NBCU’s DRTV-Style Measurement for Ad Campaigns

he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…

iHeartMedia Develops Digital-Like Analytics Suite For Broadcast Radio

iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.