connected tv

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising

This year connected TV overtook mobile as the screen on which the most digital video impressions were served.

What We Need to Talk About When We Talk About Connected TV

As OTT consumption has moved from a rising trend to the mainstream…

Connected-TV Ad Spend Accelerating

Ad spend on connected TV devices is accelerating at a quick pace,

Study: Connected TV Devices Eclipse Pay TV Set-Tops

About 65% of U.S. TV homes now have at least one TV connected to the Internet via a gaming console, streaming player, Blu-ray player or through an integrated link, up from 44% in 2013 and 24% in 2010, Leichtman Research Group (LRG) found in a new study.

Amid that surge, there are now more connected TV devices in the U.S. than pay TV set-top boxes, LRG said.