This year connected TV overtook mobile as the screen on which the most digital video impressions were served.
As OTT consumption has moved from a rising trend to the mainstream…
Ad spend on connected TV devices is accelerating at a quick pace,
About 65% of U.S. TV homes now have at least one TV connected to the Internet via a gaming console, streaming player, Blu-ray player or through an integrated link, up from 44% in 2013 and 24% in 2010, Leichtman Research Group (LRG) found in a new study.
Amid that surge, there are now more connected TV devices in the U.S. than pay TV set-top boxes, LRG said.